This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Social Media PR – Risks and Rewards
A number of years ago, I discovered the benefits of on-line PR as a way of extending exposure for my clients. In addition to submission to established news sites, I created my own site – Indy-Biz, as a way of sharing good news stories about clients, friends and the local biz community. For more than two years the site has…
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Sales and Marketing Training
Visme: Elevate Your Creativity with the Free Digital Design Foundations Course
First impressions are everything—often, your brand’s first impression comes from its visual content. Whether it’s a social media post, website banner, or company presentation, the design behind your message speaks volumes about your professionalism, brand identity, and attention to detail. But what if you’re not a professional designer? What if you spend hours agonizing over fonts, colors, and layouts without…
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Customer Data Platforms
VisualVisitor: Identify Anonymous Website Consumer and Business Website Visitors
Are you missing out on valuable leads hiding within your website traffic? Many businesses struggle to identify their anonymous website visitors, hindering their ability to nurture and convert them into customers effectively. Visual Visitor offers a solution to this challenge, providing a powerful platform that unveils the identity of those anonymous visitors and empowers businesses to turn them into qualified…
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Content Marketing
Should Your Business Be On Pinterest?
This decision tree from Zoom Creates Blogs is a great tool for businesses to decide whether or not they have the resources and should invest the time and energy in building a Pinterest strategy. It’s a beautiful infographic and very practical. If your business decides not to develop its own Pinterest strategy, though, it doesn’t mean you can’t piggyback on…
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E-commerce and Retail
Free Shipping versus Discounting
I’m not so sure you can equate these two strategies of customer enticement. It seems to me that discounting is a great means of getting someone to your e-commerce site, but free shipping may be the way to increase conversion rates. I’m also curious how loyal bargain shoppers are. If you steeply discount, do folks some day return and purchase…
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Event Marketing
Happy Veteran’s Day
President Eisenhower signed the proclamation to rename Armistice Day to Veteran’s Day in 1954, years ago. Each year, Veteran’s Day is celebrated on November 11th. Veteran’s Day is observed on November 11th to mark the anniversary of the armistice that ended World War I. The armistice between the Allies and Germany was signed on the eleventh hour of the eleventh…
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Marketing Infographics
The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead
Welcome to what marketing technologists are calling The Customer Experience Era. By 2016, 89% of companies expect to compete on the basis of customer experience, vs 36% four years ago. Source: Gartner As consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey. Successful content is now being driven by experiences —…
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E-commerce and Retail
Ecommerce Personalization Solutions Require These 4 Strategies
When marketers discuss e-commerce personalization, they typically talk about one or two features but miss all the opportunities to create a unique and individualized shopping experience for their visitor. Online retailers who have implemented all 4 features – like Disney, Uniqlo, Converse and O’Neill – are seeing the incredible results: 70% increase in e-commerce visitor engagement 300% increase in revenue…
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Customer Data Platforms
Privacy-First Marketing: A Story of Andrii Holubenko, Who Leads the Way Toward New Order in the Industry
With data privacy regulations like Europe’s GDPR and California’s CCPA reshaping the way businesses interact with consumers, the balance between personalization and privacy has never been more critical. A recent study by Deloitte found that 82% of internet users feel companies must do more to secure their data while privacy legislation continues to tighten worldwide. For marketers, this means adapting their…
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Email Marketing & Automation
An Email’s Journey to the Inbox
We were just discussing in a content marketing training webinar today with a national company how email design and email marketing performance has changed due to the way clients render as well as how mobile devices render email. With 30% of emails being read on a mobile device, it’s more important than ever to design your emails properly… and test…
