This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
The Generative AI Revolution in Marketing: How Creatives Are Adapting and Winning
AI is taking over every aspect of every industry, marketing is no exception. Some strategists and creatives are having a hard time adapting. Many are lost on how to fit their skill set into this new age. However, every day many convert and turn to AI to enhance their campaigns giving them the advantage that they need in today’s digital…
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Content Marketing
Happy 500th Post to You!
Thanks to all of you for reading my blog and keeping me going. This is my 500th blog post and there's so much to celebrate!
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Content Marketing
Is Your Marketing Illegal?
Attorney David Castor, an attorney firm specializing in startups and SaaS businesses, emailed me over the weekend with the news that the FTC has settled with its first victim of new disclosure laws. As part of the proposed settlement (PDF), PR firm Reverb Communications and owner Tracie Snitker must remove any iTunes reviews that were written by Reverb employees posing…
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Content Marketing
Do Search Engines Care If You Use Drupal?
How much do Content Management Systems (CMS), like WordPress, Drupal, Joomla!, play a part in search engine optimization (SEO)? Certainly bad site design (not clean urls, bad content, poor use of domain names, etc) in a CMS like Drupal is going to affect SEO (great tools used in a bad way idea). But do content management systems themselves lend to…
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E-commerce and Retail
Holiday Marketing Tips for Retail and Ecommerce
It’s no surprise that 78% of shoppers will be researching their next purchase online, but what is a surprise how many retailers and e-commerce companies are leaving their online presence out of the equation. One of those missing elements is Pinterest – the leading social network for gift inspiration. In the last 15 years, 75% of retail growth has been…
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Martech Zone Apps
App: Analyze If Your Content Is Tuned In To Your Customers?
Years ago, I built a tool that took a company’s feed and analyzed it to see whether it was speaking to the company or focused on how it served its customers. I called it the Tuned In Calculator since it was inspired by the book Tuned In. Understanding how your content communicates with your audience is critical. Companies often struggle…
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Content Marketing
6 Compelling Content Roles Your Content Library Should Have To Align with Audience Intent
Compelling content begins with understanding the customer journey. From initial awareness to final decision-making and retention, each stage demands a different kind of conversation. Content isn’t just a broadcast tool—it’s a pathfinder that helps users discover, evaluate, and commit. High-performing content aligns with these journey stages, offering relevant insights and calls-to-action that move prospects forward. When crafted with strategic intent,…
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Content Marketing
Ways to Target Your Website Traffic
We’re behind on customization of our mobile and iPad versions of the new theme on Martech… it’s in the works, though! One thing you will notice is that, based on the categorization of the post, we have different advertisements on the page. We did this by customizing our own dynamic widgets and utilizing iSocket for self-service placement of the ads.…
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Social Media & Influencer Marketing
4 Tips For Businesses To Better “Socialize” On Social Media
If you’re reading Martech Zone, chances are someone has clued you in already to the fact that it’s going to be more critical than ever to get your business social this year. A recent survey revealed that 40% of small to midsized business decision-makers plan to use social media in 2012. GrowBiz Media I recently heard a guest on Business…
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Content Marketing
Will Your Branded Content Idea Work? 5 Ways to Know
Branded content is not one size fits all. What works for one brand may not work for all, and it’s good to know if your content idea is likely to work before you pour resources into executing it. Column Five has come up with 5 questions you can ask yourself and your team to see if your brilliant ideas will translate from the…
