This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Bike Advertising: Pedaling the Future of Outdoor Marketing
As spring arrives and people step out to enjoy warmer weather, city streets, parks, and neighborhoods come alive with activity. It’s the perfect time for brands to take their message outdoors (OOH) — directly where their audiences are. Among the most engaging and eco-friendly strategies is bike advertising, a mobile, eye-level approach that moves with the crowd. Whether launching a…
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The Top 5 Things that Kill Customer Loyalty
A story that I often share with companies is that I worked for a company that grew from a few employees to a purchase of billions of dollars – and the user experience was terrible. Sure, there were aspects of the system that were a competitive advantage… but for the most part, it was a nightmare. What grew the company…
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Mastering Cookie Settings in a Multi-Domain WordPress Setup
Properly configuring cookie settings is crucial for ensuring smooth functionality, security, and privacy compliance when running a WordPress website across multiple domains. In this article, we’ll explore why cookie settings are important in a multi-domain setup and how you can define them correctly in your WordPress configuration. Why Define Cookie Settings? Session Management: Cookies are vital in managing user sessions…
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Social Marketing Requires Thinking Mobile
Marketers often think of social media as just another medium to promote or advertise their products and services. What they don’t often recognize is the ability to harness social media as an interactive channel that provides feedback and can echo your marketing efforts. Smart marketers are already taking advantage of organic content and paid advertising strategies to reach mobile users.…
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16 Steps to Compelling Content Creation
Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well. The 16 Steps to Compelling Content Creation: Think like a journalist. Get…
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B2B Podcasting: Building a Podcasting Strategy for Acquisition and Thought Leadership
Having produced and hosted some world-class B2B podcasts, I’ve realized the immense potential it holds for B2B companies looking to connect with their target audience, share valuable insights, and establish thought leadership in their industry. Through my experience and working with experts like Mark Schaefer, I’ve discovered that a well-executed podcasting strategy can be a powerful tool for building brand…
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Jamballa: Blogger Outreach for Brands
Blogger outreach can provide businesses with high quality reviews, product awareness and good brand perception, by being aligned with respected bloggers in your industry. Jamballa is a new service matching bloggers and brands together based on criteria they specify. This means bloggers are never hassled by products they are not interested in and businesses are only connected with bloggers who…
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Non-Profits: Cloud-Based Fundraising 3.0 with Bloomerang
Nonprofit donor management technology has long been mired in drab UI, poor UX and high costs. Bloomerang is flipping the script. Co-founded in 2012 by 30-year nonprofit sector and technology veteran Jay Love, the cloud-based fundraising software helps nonprofits manage their pool of donors. Where Bloomerang differentiates itself is a focus on donor retention. While many nonprofit software programs allow…
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Social Media: A World of Possibilities for Small Business
Ten years ago, marketing options for small business owners were fairly limited. Traditional media like radio, Tv and even most print advertising were just too expensive for small business. Then along came the internet. Email marketing, social media, blogs and ad words offer small business owners a chance to get their message out. Suddenly, you could create the illusion, your…
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CoPromote: A Social Promotion Platform for Publishers
CoPromote is a social marketing platform where users opt in to share one another’s content. CoPromote is a network of publishers recommending one another. Some of the key features of CoPromote that help brand/content creators increase their organic reach include: Intent – All CoPromote members sign up to the service with the intent to share another’s messaging, whereas with Facebook,…
