This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Score the Winning Goal in the E-Commerce Game
While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a create a dynamic game plan so that your e-Commerce business can bring home a win. Before the season starts, teams…
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Why Silence Is Sometimes the Strongest Brand Strategy in a Divisive Digital World
In a digital environment where controversy drives clicks and algorithms reward outrage, brands face increasing pressure to weigh in on every politically or culturally charged topic. Yet not every brand is equipped—or even obligated—to speak publicly in these moments. Thoughtful silence is a valid and… sometimes the strongest choice. The modern attention economy, fueled by social media platforms and search…
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How Grocery Store Floor Layouts Influence Consumer Spending
Designing a store layout is not merely about where the shelves go—it’s a sophisticated balance of psychology, data, and design that directly impacts consumer behavior, basket size, and long-term loyalty. From the moment shoppers step inside, the floor plan quietly guides them through a narrative shaped by impulse triggers, necessity-driven anchors, and sensory cues. Optimizing the layout of a grocery…
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How are Marketers Like You Selecting a Marketing Automation Provider?
We’ve written about the loose understandings surrounding what marketing automation is, and shared some of the B2B challenges in the marketing automation industry. This infographic from Marketo, who teamed up with Software Advice, shared this infographic on where they combined the results of hundreds of companies to determine what drives organizations to purchase marketing automation systems. Did you know that…
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They’re Wrong… You’re Not Tweeting Enough
A few years ago, I would have advised people against tweeting too much. In fact, it was a key reason why people unfollowed you on Twitter. Fast forward a few years and Twitter has gone from a few chirps per hour to a deafening roar of autoposts, fake accounts, spammers, and information at a velocity that simply can’t be digested…
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How to Guarantee Your Site is Blacklisted for Email
We were reviewing one of our clients’ sites today. They’re going to be moving to our email integration soon – which is a good thing. I’m guessing their websites are probably already blacklisted… here’s why… They have a contact form on their website. It’s nice enough, a bunch of fields to send all your personal info to them to sign…
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Blogger: CSS Style for Code on Your Blog
A nice post on how to dress up displaying code on your blog or website using Cascading Style Sheets (CSS).
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What Will the Internet Look Like in the Next Century?
To think that my children are growing up in an age where the Internet was always here is quite amazing. The fact that we’ve moved from simple dial-up to having dozens of devices in our homes that are connected, recording, and helping us navigate daily is incredible. Thinking 100 years from now is well-beyond my vision. With the explosion of…
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Matomo: The Privacy-First, Open Source Alternative to Google Analytics
Businesses struggle to balance powerful analytics capabilities with data privacy concerns. Many organizations find themselves caught between needing detailed visitor insights and maintaining compliance with data protection laws. Marketing teams need detailed insights into user behavior, while IT departments must ensure compliance with increasingly strict privacy regulations. Matomo Matomo is an open-source analytics platform that offers complete data ownership while…
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How Call to Action (CTA) Buttons Improve Website Conversions
A call to action (CTA) prompts the user to take a specific action that leads to a conversion—a purchase, a newsletter subscription, or the completion of a contact form. The effectiveness of a CTA depends not only on the wording but also on its layout, colors, and the emotions it evokes. Why User Experience (UX) Matters for CTA Effectiveness The…
