This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Semrush Adds Tool to Crawl Your Site and Find HTTPS Issues
If you’ve ever had to utilize a browser’s developer tools to try and track down a rogue image or include that’s not secure, you know how frustrating it is. Lucky for us, there’s been a fantastic update to Semrush‘s comprehensive Site Audit – the addition of an HTTPS checker. You can now perform an in-depth HTTPS check which covers 100…
-
Social Media As A Crisis Management Tool
We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it… posting alerts and driving people back to a command center built on WordPress to get their information out. 5 years later…
-
Judge Name Ideas From Audience’s Perspective
When judging naming ideas, keep in mind the real world experience, not the pseudo-experience of creative presentations. Here’s the thing, when you say or show a name idea to someone with the intention of getting her buy-in or feedback, she doesn’t have the same experience that the consumer in the field will have. When you present the name ideas, your…
-
How to Use Google Analytics to Improve Your Marketing Efforts
Sometimes I think they should change the name of analytics to questionalytics because analytics doesn’t ever seem to provide the analysis you’re looking for… it often generates more questions. If you don’t understand the data behind the filters, segments, and charts – you may be making some terrible assumptions based on how you pull specific reports. Case in point, the…
-
25 Awesome Content Marketing Tools
We recently shared 25 Awesome Social Media Marketing Tools from the 2013 Social Media Strategies Summit. This is not a comprehensive list, just some tools that you can use to augment your brand’s content marketing strategy, including stand-out examples of five tools across five categories of content marketing: Curation – These tools help in the process of discovering and gathering…
-
A Look at the Digital Future of Global Retail
Our friends at ExactTarget have released this infographic, A Look at The Future of Global Retail. The future of digital marketing is bright. The global retail brand’s consumer has evolved with the advent of new technology and channels, and these channels demand a new type of marketer. With more marketing metrics and tactics than ever before, modern marketers must look…
-
Get Your Content Published Faster with these Image Management Tips
Visuals are a key component of any marketing content. Photos, graphics, logos – they all represent your brand from the first prospect touch point to your website to your customer newsletter. When you’re working on creating more engaging emails, informative blog posts, and interesting social posts, you shouldn’t have to worry about where you’re going to find a quality image…
-
How to Treat Your Public Speakers
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South…
-
Recruit’em: Find Business Connections on Google
If you’re looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name, or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like Data.com to find connections. More often than not, I…
-
WordPress: A Shortcode to Add a Share on X Link With Your Content in WordPress
Capturing and directing relevant traffic to your website is more crucial than ever. Social media platforms like X (formerly Twitter) have evolved from simple microblogging tools to dynamic hubs for real-time conversations, breaking news, and vibrant community engagement. With over 450 million monthly active users, X represents a goldmine of potential traffic for your brand. Leveraging this platform effectively can…
