This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Configuring an Internal PC for External Access
With the adoption of firewalls and routers, connecting to another computer via the Internet has become a real challenge. If you’d like to configure your computer so external access is possible, there are some in-depth configuration changes that you need to make to your network. Obtain your IP Address or DynDns Address The first step to locating you is to…
- Marketing Infographics
What Works in Mobile Rich Media Advertising?
Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, retail, finance and auto. Key metrics include: Engagement rates, expand…
- Email Marketing & Automation
Be Careful When Comparing Apples to Apple Trees
Good friend Scott Monty shared some data from McKinsey on research providing the following statistic: Email is actually 40X more effective than Facebook or Twitter for acquiring new customers. 40%! Whenever I see a statistic like that, I’m intrigued and have to run to the source to read more. I quickly navigated from Scott’s post back to the McKinsey report,…
- E-commerce and Retail
Rewind: How to Automatically Backup Your Shopify or Shopify Plus Store
The last couple of weeks has been quite productive with a fashion industry client that we’re launching a direct-to-consumer site for. This is the second client we’ve assisted with Shopify, the first was a delivery service. We helped this client build and brand a company, developed their product and marketing strategy, built their Shopify Plus site, integrated it to their…
- Content Marketing
Podcast in a Box™ Solves Remote Recording Challenges for Marketing Teams
The Problem: Why Most Marketing Podcasts Fail Podcasts have become a powerful way for brands to build authority and connect with audiences on a deeper level. Marketing teams understand this, which explains why so many companies launch podcasts with enthusiasm and big plans. Yet the marketing podcast graveyard continues to grow. A quick glance at industry research reveals most podcasts…
- Artificial Intelligence
AgenticFlow: The No-Code AI Platform Powering the Next Generation of Intelligent Automation
The acceleration of AI into business processes may be faster than any advancement I’ve witnessed in my career. Artificial intelligence is no longer a luxury; it has become a competitive necessity virtually overnight. AgenticFlow is positioning itself at the forefront of intelligent automation with a simple, compelling promise: let your AI agents handle the work while you focus on growth.…
- Customer Data Platforms
How to Perform Search and Replace in a MySQL Field: A Guide Using wp_posts
Performing search and replace operations in a MySQL database is essential for website administrators. In these examples, we’ll apply these to a WordPress database. The wp_posts table, which stores all posts, pages, and custom post types, often requires modifications when updating URLs, correcting typos, or changing specific text. This guide covers various ways to search and replace within a MySQL…
Sys-Con: The Most Annoying Web Site, Ever?
A few minutes ago, I received a Google Alert on an article about why Ajax had overtaken Java. Sounds like a great article, doesn’t it? I couldn’t tell you because I never read it. This is what I was met with when I got there: What makes this page ridiculously annoying: When the page launches, a div pop-up hits me…
- Event Marketing
How to Treat Your Public Speakers
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South…
- Content Marketing
Speaking Your Audience’s Language
It’s only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at Le Procope, the oldest restaurant in Paris (est 1686). We were excited – this restaurant had patrons like Danton, Voltaire, John Paul Jones, Benjamin Franklin, and Thomas Jefferson. We’ve been…
