This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Why Do People Write Online Reviews?
If you don't think online reviews are a big deal... just take a look at our client, Angie's List, now a public company strictly based on a massive, high quality database of trusted reviews . And the fact that they don't allow anonymous reviews or reviews by non-paying members keeps the trolls and cheaters...
-
How to Write the Perfect Tweet
Aside from having something great to say, there is a pattern to writing a good tweet on Twitter. (Are you following me and the Martech Zone ?). Gerry Moran has written a great post and put together a blueprint for publishing the perfect tweet . Gerry recommends three social media...
-
Would Your Company Blog If Your Life Depended On It?
Some folks think bloggers are hunkered down in our basements with boxes of pizza and Mountain Dew everywhere. There's another view of bloggers that you might not be aware of. Bloggers are social people who crave communication (and sometimes attention!). Today, I had a fantastic discussion with a local business group...
-
Plezi One: A Free Tool To Generate Leads With Your B2B Website
After several months in the making, Plezi , a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and medium-sized B2B companies transform their corporate website into a lead generation site. Find out how it works below. ...
-
Ready, Fire, Aim
This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted to take his business to the next level... or a few levels beyond where it...
-
UpSnap: Affordable Mobile, Local, and Geographically Targeted Advertising
UpSnap offers a mobile advertising network offering more than one billion impressions per month. And through their partnerships with some of the biggest sites, they are able to display ads on third-party networks at a rate of more than 100 billion impressions monthly. UpSnap enables you to target customers who are near your business. Once...
-
The Expanding Blockchain Frontier: A Marketer’s Roadmap
The blockchain industry has transformed from a niche concept into a multi-billion-dollar global market, with applications spanning finance, supply chain management, gaming, and digital identity. Once primarily associated with Bitcoin and cryptocurrency, blockchain underpins an expanding ecosystem of decentralized applications, smart contracts, and tokenized real-world assets ( RWAs ). ...
-
Beyond SEO: How Marketers Can Measure Engagement When Clicks Disappear
A major shift is impacting digital marketing: the consumer data stream is drying up. Many businesses with previously top-performing Google links are suffering enormous traffic losses. Businesses with links listed below Google’s new AIO summary feature in browser searches are facing traffic decreases of up to...
-
PERIODS: Maximize Your Home or Landing Page with these 7 Pieces of Content
Over the last decade, we've really seen visitors on websites behave quite differently. Years ago, we built sites that listed out products, features, and company information... all of which were centered around what companies did . Now, consumers and businesses alike are landing on home pages and landing pages...
-
The Power of Big-Ticket Events: Optimizing Ad Spend for Maximum Impact
As the Paris Olympics make history with more than $1.2 billion in ad sales and billions of viewers tuning in for the sports action, high-level competition, and cultural celebrations, marketers should be paying close attention. Big ticket events—think the World Cup, World Series, and Super Bowl-sized spectacles—provide unique, huge advertising platforms for...