This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Content Variety and Formats Drive Results
Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of the variety of content offerings that exist, why they work, and some supporting data. They also have an accompanying blog…
- Marketing Infographics
The Super Powers of Lead Scoring
We’ve had this infographic in the works for a while, and we’re really excited about the illustration and the content. Thanks to the collaboration with our team at DK New Media, our marketing automation software sponsors at Right On Interactive (ROI), and the amazing talent of Ryan Howe at Henchmen Comic, we are happy to reveal The Super Powers of…
- Analytics & Testing
How BoomTown Completed Its Martech Stack With Call Intelligence
Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human. Today, technology is available to…
- Customer Data Platforms
Bookyourdata: Fuel Your B2B Growth with Accurate, Verified, and Targeted Email Lists
In the competitive B2B landscape, reaching the right decision-makers with the right message is crucial. Outdated or inaccurate email lists can hinder your outreach efforts, leading to wasted resources and missed opportunities. Bookyourdata Bookyourdata provides a solution with high-quality, verified email lists specifically designed for targeting businesses. With an emphasis on accuracy and deliverability, Bookyourdata helps companies connect with key…
- Customer Data Platforms
Internxt: Secure, Encrypted File Storage to Protect Your Business Data
In a world where data breaches are becoming alarmingly common, businesses must prioritize the privacy and security of their digital assets. With the average cost of a data breach soaring to $4.88 million in 2024, companies cannot afford to take risks with sensitive information. Ensuring that your storage solution is secure, encrypted, and privacy-focused is no longer optional—it’s critical for…
- Marketing Infographics
Marketing Projects versus Processes
Many of our clients require a bit of re-education when we onboard them. They’re used to working with their marketing vendors like they shop for groceries. They want to itemize, price and checkout. We’ve done marketing projects in the past and we really shy away from them now. Unless we can price a project to accomodate several iterations, we typically…
- Marketing Infographics
How are Marketers Like You Selecting a Marketing Automation Provider?
We’ve written about the loose understandings surrounding what marketing automation is, and shared some of the B2B challenges in the marketing automation industry. This infographic from Marketo, who teamed up with Software Advice, shared this infographic on where they combined the results of hundreds of companies to determine what drives organizations to purchase marketing automation systems. Did you know that…
- E-commerce and Retail
Social Commerce Best Practices
This holiday season some doubt was spread as to the impact of social media on e-commerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews e-commerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform…
- Content Marketing
The Focus of Your Content May Be Hurting Your Marketing Strategy
As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice that we’ve abandoned in recent years. There are a few reasons why: Deep content – search engines rank by the…
