This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
DesignCrowd: Crowdsource Graphic Designs from 485,000+ Professionals
We love the full-time design teams that we have working on websites, infographics, and other publications. Having a design team at your ready helps with your output quality and consistency. That said, there are one-off projects that pop up everyone once in a while that we just need to get out there and get done. Perhaps it’s a business card,…
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Customer Data Platforms
Hey DAN: How Voice to CRM Could Bolster Your Sales Relationships and Keep You Sane
There are just too many meetings to pack into your day and not enough time to record those valuable touch points. Even pre-pandemic, sales and marketing teams typically had over 9 external meetings a day and now with remote and hybrid working bedding in for the longer-term, virtual meeting volumes are soaring. Keeping an accurate record of these meetings to…
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Customer Data Platforms
Folk: Transform Your Sales Pipeline in Under 5 Minutes With This CRM
Managing client relationships while maintaining a personal touch can feel like an impossible balancing act. Sales teams often struggle to track interactions, follow up consistently, and scale their outreach without losing authenticity. Folk Folk is a streamlined CRM platform that helps teams build genuine relationships and close winning deals without getting bogged down in complex automation. Using Folk transforms how…
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E-commerce and Retail
BigCommerce: The Ultimate E-commerce Solution for Businesses of All Sizes – From Small Business to Enterprise
Whether you’re a small business building your first online store or an enterprise scaling globally, the challenges are universal: converting customers, managing operations, and growing revenue. BigCommerce provides an all-in-one platform that adapts to your business needs, offering powerful tools to build, manage, and scale your e-commerce store. BigCommerce BigCommerce is a top-rated Open SaaS e-commerce platform designed to empower…
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Marketing & Sales Videos
B2B Profiling and Prospecting with Mintigo
After leaving the newspaper industry, one of my first jobs was developing prospect databases for B2B vendors. Using some third party tools, we developed a means to develop a custom index on firmographic traits on your client base. In other words, we would identify your ideal clients by revenue, number of employees, industry codes, years in service, location and any…
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Content Marketing
How We Consume Content From Brands
In today’s fast-paced digital world, brands need to be more strategic than ever when it comes to engaging with their audiences. With a wide range of platforms and channels to choose from, understanding consumer preferences can make all the difference. In this article, we delve into the findings of this Zmags infographic designed by my firm that sheds light on…
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Email Marketing & Automation
Be Careful When Comparing Apples to Apple Trees
Good friend Scott Monty shared some data from McKinsey on research providing the following statistic: Email is actually 40X more effective than Facebook or Twitter for acquiring new customers. 40%! Whenever I see a statistic like that, I’m intrigued and have to run to the source to read more. I quickly navigated from Scott’s post back to the McKinsey report,…
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Email Marketing & Automation
Vision6 Integrates Eventbrite for Invitations and Guest-List Management
Vision6 has a new integration with the event technology platform, Eventbrite, for marketers to easily manage their invitations and event communications. The platform allows you to: Create Invitations – Create beautiful, customized event invitations that really impress your guests. Synchronize Guests – Your event guest list syncs directly from Eventbrite making it easy to communicate at every stage. Automate – Set up…
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Marketing Infographics
Reaching College Students?
It shouldn’t be any surprise that if you need to reach college students, you need not look any further than their phone. The amount of information, innovative tools, and functionality that are now available on your phone means that people never have to feel disconnected from their friends, their work, or even current events. Perhaps no group of Americans has…
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Content Marketing
Using Digital Asset Management to Streamline Social Promotion
We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation. What businesses don’t realize is that the curation and workflow tools to simplify the ability…
