This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Customer Data Platforms
Bookyourdata: Fuel Your B2B Growth with Accurate, Verified, and Targeted Email Lists
In the competitive B2B landscape, reaching the right decision-makers with the right message is crucial. Outdated or inaccurate email lists can hinder your outreach efforts, leading to wasted resources and missed opportunities. Bookyourdata Bookyourdata provides a solution with high-quality, verified email lists specifically designed for targeting businesses. With an emphasis on accuracy and deliverability, Bookyourdata helps companies connect with key…
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Customer Data Platforms
Folk: Transform Your Sales Pipeline in Under 5 Minutes With This CRM
Managing client relationships while maintaining a personal touch can feel like an impossible balancing act. Sales teams often struggle to track interactions, follow up consistently, and scale their outreach without losing authenticity. Folk Folk is a streamlined CRM platform that helps teams build genuine relationships and close winning deals without getting bogged down in complex automation. Using Folk transforms how…
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Customer Data Platforms
Internxt: Secure, Encrypted File Storage to Protect Your Business Data
In a world where data breaches are becoming alarmingly common, businesses must prioritize the privacy and security of their digital assets. With the average cost of a data breach soaring to $4.88 million in 2024, companies cannot afford to take risks with sensitive information. Ensuring that your storage solution is secure, encrypted, and privacy-focused is no longer optional—it’s critical for…
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E-commerce and Retail
BigCommerce: The Ultimate E-commerce Solution for Businesses of All Sizes – From Small Business to Enterprise
Whether you’re a small business building your first online store or an enterprise scaling globally, the challenges are universal: converting customers, managing operations, and growing revenue. BigCommerce provides an all-in-one platform that adapts to your business needs, offering powerful tools to build, manage, and scale your e-commerce store. BigCommerce BigCommerce is a top-rated Open SaaS e-commerce platform designed to empower…
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Breaking into eCommerce with Restaurants
This week was my first week as Director of Technology for Patronpath. A young technology company, Patronpath has already had a large impact in the Online Ordering industry. Unlike many other companies, Patronpath has focused their software both on User Experience and Integration. Rather than create software for the buyer, they are concentrating on developing software for the user. The…
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Content Marketing
How We Consume Content From Brands
In today’s fast-paced digital world, brands need to be more strategic than ever when it comes to engaging with their audiences. With a wide range of platforms and channels to choose from, understanding consumer preferences can make all the difference. In this article, we delve into the findings of this Zmags infographic designed by my firm that sheds light on…
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Content Marketing
Using Digital Asset Management to Streamline Social Promotion
We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation. What businesses don’t realize is that the curation and workflow tools to simplify the ability…
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Content Marketing
How to Write Content Where Visitors Determine Your Value
Regardless of price, value is always determined by the customer. And often, that value will rely upon how well the customer leverages your product or service. Many software or a service (SaaS) vendors utilize value-based selling to determine their prices. That is, rather than pricing out a flat monthly rate or a rate based on usage, they work with the…
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Marketing & Sales Videos
B2B Profiling and Prospecting with Mintigo
After leaving the newspaper industry, one of my first jobs was developing prospect databases for B2B vendors. Using some third party tools, we developed a means to develop a custom index on firmographic traits on your client base. In other words, we would identify your ideal clients by revenue, number of employees, industry codes, years in service, location and any…
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Content Marketing
Are You Investing in Promotional Items?
Last weekend I was invited by the team at Site Strategics to be on their Edge of the Web radio show and to speak to some New Media Communication students who came down from IU Kokomo to speak with us. It was a fantastic event and the students were enthusiastic and asked a ton of questions – not just about…
