This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Artificial Intelligence
Relationship Design in the Age of AI: Ogilvy One’s Pragmatic Approach for Navigating AI without fear
Ogilvy One, the Customer Experience, Marketing, Data and AI agency within Ogilvy marks a renewed focus on data-driven marketing strategies. The company has reintroduced its methodology under the framework of relationship design, a concept based on understanding the intricate dynamics between brands and consumers. At Adobe Summit, I sat down with Ravi Pal, Global Chief Technology Officer at Ogilvy One,…
- Analytics & Testing
Video Vital Statistics for B2B Marketers
This may be the most entertaining and well-balanced video infographic that I’ve watched on B2B Marketing. While the statistics were compiled over a year ago, it paints very clear picture on how buying behaviors have changed in business to business. It also provides a ton of evidence on how and why a content and social strategy are imperative in B2B…
- Content Marketing
The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…
- Analytics & Testing
4 Ways that Big Data Applications Are Providing Results
According to this infographic from SingleGrain, companies are now collecting over 75,000 data points on a single individual. That’s a lot of data… but is it being utilized? Big data is a new term used to describe the growth and availability of large data sets which, when properly analyzed, can help make better business decisions, such as improving customer relations,…
- E-commerce and Retail
Stamped: Automate Collection Of Your Online Store’s Product Reviews and Build A Loyalty Program To Grow Sales
Trust is the single biggest obstacle to overcome when it comes to acquiring a new customer on your e-commerce site. If a new online shopper isn’t familiar with your brand, the first thing they do is check the ratings and reviews of the products of interest. Product reviews are vastly underestimated in their ability to sway a potential buyer into…
- Marketing & Sales Videos
How Do You Justify a Video Marketing Strategy?
It’s not just anecdotal evidence that supports the use of video, it’s the science of video that captures the attention and emotion of the viewer or subscriber. We’ve been pushing all of our clients to make the move to video and have been sprinkling them throughout their sites… from product explainer videos, to complex animations, to customer testimonials and common…
- Content Marketing
Big Brands have a Problem, Pear Has a Solution
Whether it’s beer, food or service, more and more people are finding the quality products and services they need locally. With food alone, it’s estimated that big brands have lost over $18 billion in sales to local farms and restaurants. Aside from quality issues, consumers also want to feel like the dollars they are spending are making a bigger difference…
- Content Marketing
3 Things Run-DMC Taught Me About Social Media
Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as many blog posts and news articles as you can about your industry is helpful. Attending conferences and sitting in on presentations to…
- Paid and Organic Search Marketing
Moz: Create A WordPress Shortcode To Publish Your Site Authority and Metrics
When companies review sites to write articles on, they often look for sites with high domain authority, indicating solid ranking and traffic from search engines. One leader, of course, in the SEO industry is Moz. For my site, I hoped to take some of the information from Moz’s collected data and publish it on my Media Kit page. Moz has…
- Content Marketing
6 Simple Ways To Improve Your Content Marketing Impact
There are still companies out there that struggle with the strategy and resources necessary to produce effective content. And many of those companies don’t realize the return on investment that a content marketing strategy can bring because they either give up too soon or they don’t fully understand what to write, how to write it, and where to write it.…
