This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales and Marketing Training
The Business Impact of Early Adoption and Change
I’m reading Kevin Eikenberry’s book, Remarkable Leadership, and I will have coffee with Kevin tomorrow. It’s a fantastic book – and one chapter hit home with me on championing change. Kevin discusses change in great detail. One of Kevin’s references is the 1962 book by Everett Rogers, Diffusion of Innovations. It’s a theory that has stood the test of time……
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Content Marketing
Who Is Your B2B Buyer?
We see our clients struggle often with the tone of their content… they’re concerned that their content is too sophisticated or not sophisticated enough for their audience. We believe that a range of sophistication is most effective. Readers looking for high-authority content skim past the content that’s not of interest. They don’t judge the company nor the publication, they simply…
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Email Marketing & Automation
Increase Your Email Productivity With Offline Mode
Most people who know me are aware of my love affair with Inbox Zero. First made popular by Merlin Mann, Inbox Zero is a method of managing your email and keeping your inbox empty. It’s a great email productivity system. I’ve taken the concepts, distilled them a bit further, and added a few new twists. I also teach educational sessions…
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Content Marketing
Brands and Content Marketing: Beware the Hype
Michael Brito, the talented Senior Vice President of Social Business Planning at Edelman Digital (and all around good egg), recently wrote about two brands that are aggressively shifting much of their marketing focus into media centers. I find it encouraging that early corporate adopters are evolving their content marketing strategies into a much more holistic, participatory platform. Concurrent with this…
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Mobile Marketing, Messaging, and Apps
Mobile-First Custom LMS: Building Learning Platforms for the On-the-Go Workforce
Imagine your employee, Sarah, stuck in a two-hour commute. With only her phone in hand, she can either passively scroll through social media or use that time to complete a training module. If your learning management system (LMS) isn’t optimized for mobile, you’re missing out on moments like these — moments where learning fits seamlessly into daily routines. That’s the…
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Social Media & Influencer Marketing
WordPress: A Shortcode to Add a Share on X Link With Your Content in WordPress
Capturing and directing relevant traffic to your website is more crucial than ever. Social media platforms like X (formerly Twitter) have evolved from simple microblogging tools to dynamic hubs for real-time conversations, breaking news, and vibrant community engagement. With over 450 million monthly active users, X represents a goldmine of potential traffic for your brand. Leveraging this platform effectively can…
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E-commerce and Retail
How Does Payment Processing Work? Credit Cards, Gateways, Processors, and More
Retail and digital commerce environments continue to evolve, and understanding payment processing technologies is in the best interest of every business. Payment processing impacts businesses in several critical ways. Transaction fees can eat profit margins, particularly for small businesses or those handling high-volume, low-margin sales. Time to settlement—when a transaction is completed and funds are available in the merchant’s account—can…
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No Parking
There’s nothing like getting to work and going to the garage you PAY for and there’s no parking left! There was a conference downtown today so the garage messed up and sold all the spots. So all the regular PAYING customers had to either pay at another garage or squeeze in somewhere. I chose to be a little creative with…
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Content Marketing
Conversions, Content and Rock Operas
What does the Who’s Rock Opera Tommy have to do with website Conversion? Only everything! The legendary rock group The Who transformed Rock & Roll with their Landmark Rock Opera Tommy (1969). Want to transform your website Conversion Rates (2011)? “How do you think he does it? “I don’t know.” “What makes him so good?” What makes him so good?…
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Content Marketing
A Note from the Road
The last year has been an amazing year for me and my business. The refocus and attention to my customers has been fruitful and I’m so thankful for the incredible clients I have! The challenge I’ve had his balancing work (which I love) with health (which I’ve ignored). Over the last year, injuries coupled with bad habits have pushed my…
