This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Understanding Gender in Consumer Buying Behavior: Insights Over Stereotypes
Marketers have long leaned on gender as a quick proxy for customer behavior, but that shortcut is no longer sufficient in today’s evolving digital landscape. As consumers challenge traditional norms and embrace diverse, personal buying journeys, the most effective strategies are those rooted in insight—not assumption. Table of ContentsGender: A Useful but Incomplete SegmentShopping Style Differences: Men vs. WomenIndustry-Specific Gender…
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Email Marketing & Automation
Re: Trust
It happened again. While I was reviewing the (unstoppable) list of emails that were hitting my inbox, I noticed the reply email. The subject line, of course, started with RE: so it caught my eye and I immediately opened it. But it wasn’t a reply. It was a marketer who thought they’d increase their open rate by lying to all…
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Sales Enablement, Automation, and Performance
Recruit’em: Find Business Connections on Google
If you’re looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name, or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like Data.com to find connections. More often than not, I…
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Content Marketing
Strikingly: Build A Personal Website, Small Business Site, or Online Store in Minutes
There are many people in the digital marketing industry that promote content management or e-commerce platforms simply because they have experience in deploying them. I’m definitely not knocking those agencies, designers, or consultants for executing what they do well and with the tools, they have experience with. However, I do wish more folks with expertise in developing a digital presence…
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Content Marketing
The Six Insider’s Secrets of Contagious Content
Our very own Jenn Lisak was showcased for her advice when developing content. What does it take, exactly, for content to become contagious? Marketing professor Jonah Berger wrote about it in his book, Contagious: Why Things Catch On. According to Professor Berger, the first step is emotion. If your content fails to connect with the audience emotionally, there’s no chance…
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Paid and Organic Search Marketing
Google’s Leaked Search Algorithm: Implications for User Privacy, Business Strategies, and SEO Practices
The recent leak of over 14,000 features and ranking signals used in Google’s search engine has sent shockwaves through the technology and privacy communities. While the trove of information provides unprecedented insights into how Google ranks web pages, it raises serious questions about the company’s data collection practices and commitment to user privacy. Key insights from the leak suggest that…
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Buying Behavior Has Changed, Companies Have Not
Sometimes we do things simply because that’s the way it’s been done. No one remembers why exactly, but we keep doing it… even if it hurts us. When I view the typical sales and marketing hierarchy of modern companies, the structure hasn’t changed since we had sales people pushing pavement and dialing for dollars. In many of the companies I’ve…
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Social Media & Influencer Marketing
Facebook: The Largest Marketplace on Earth
I can already hear the screams from the rafters… how dare you mix up dollars and cents with a social network. Those of you who have read my blog for a while understand that I’m not a Facebook fanboy. However, I’m slowly becoming more and more influenced by the incredible stats that Facebook continues to post… and advising my clients…
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Email Marketing & Automation
Tips to Avoid Brand Resentment with your Email Strategy
We recently published an infographic on survey burnout where customers are becoming resistent to constantly getting bombarded with surveys. On the heels of this is a great analysis provided by Emailvision on how bombarding customers can actually result in brand resentment. The YouGov and Emailvision research asked consumers for their opinions on marketing correspondence, and sheds light on the missteps…
