This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Are You Getting Bad Advice From Leading Marketers?
Maybe I’ve been in the marketing game too long. It seems that the more time that I spend in this industry, the fewer people I respect or listen to. That’s not to say I don’t have those folks that I respect, it’s just that I’m becoming disillusioned with so many who hold the spotlight. Beware of false prophets, who come to…
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E-commerce and Retail
8 Trends in Retail Software Technology
The retail industry is a huge industry carrying out numerous tasks and activities. In this post, we will discuss the top trends in retail software. Without waiting much, let us move towards trends. Payment Options – Digital wallets and different payment gateways add up the flexibility to online payments. The retailers get an easy yet secure way to meet the payment…
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Content Marketing
5 Considerations When Selecting Cloud Storage To Maximise Collaboration And Productivity
The ability to store precious files such as photos, videos and music seamlessly in the cloud is an alluring prospect, particularly with the (relatively) paltry memory in mobile devices and the high cost of additional memory. But what should you look for when choosing a cloud storage and file-sharing solution? Here, we break down the five things everyone should consider…
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Content Marketing
Step-by-Step: How to Build an Online Learning Platform That Scales
Online education has rapidly evolved from a niche offering to a global imperative. Whether you’re an entrepreneur launching a course-based business, a university delivering remote education, or a company building internal training systems, the foundation of any online learning experience is a Learning Management System (LMS). However, building one that works and scales requires careful planning, intelligent architecture, and a…
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E-commerce and Retail
Understanding Gender in Consumer Buying Behavior: Insights Over Stereotypes
Marketers have long leaned on gender as a quick proxy for customer behavior, but that shortcut is no longer sufficient in today’s evolving digital landscape. As consumers challenge traditional norms and embrace diverse, personal buying journeys, the most effective strategies are those rooted in insight—not assumption. Table of ContentsGender: A Useful but Incomplete SegmentShopping Style Differences: Men vs. WomenIndustry-Specific Gender…
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Analytics & Testing
Which End of the Sales Funnel?
Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors a month to their website than they would like… but if they were able to convert twice as many of…
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Email Marketing & Automation
Tips to Avoid Brand Resentment with your Email Strategy
We recently published an infographic on survey burnout where customers are becoming resistent to constantly getting bombarded with surveys. On the heels of this is a great analysis provided by Emailvision on how bombarding customers can actually result in brand resentment. The YouGov and Emailvision research asked consumers for their opinions on marketing correspondence, and sheds light on the missteps…
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E-commerce and Retail
Social Commerce Breakdown
I’m not sure why there are naysayers on social commerce… I believe folks (B2B or B2C) will make a purchase anywhere online. As long as the person wants or needs the product – and they trust the vendor – they’ll click the purchase button. I even used to say that folks didn’t go into Facebook wanting to make a purchase,…
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Content Marketing
TubeMogul: Digital Video Ad Planning and Buying Across Channels
eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness and reduce overall advertising costs per viewer. In fact, in a Hotels.com Case Study, TubeMogul found that message recall was…
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Paid and Organic Search Marketing
Google’s Leaked Search Algorithm: Implications for User Privacy, Business Strategies, and SEO Practices
The recent leak of over 14,000 features and ranking signals used in Google’s search engine has sent shockwaves through the technology and privacy communities. While the trove of information provides unprecedented insights into how Google ranks web pages, it raises serious questions about the company’s data collection practices and commitment to user privacy. Key insights from the leak suggest that…
