This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Why Numbers Matter
Every few years, a familiar refrain resurfaces in marketing and social media circles: follower counts do not matter, engagement is everything, ignore the vanity metrics. Ironically, it often comes from an expert with a huge following and high engagement. The sentiment is understandable. Raw numbers, taken out of context, are a poor proxy for trust...
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Personalizing the Customer’s Shopping Journey
Tailoring the shopping experience to individual consumers isn’t a new idea. Just think about the feeling you get when you visit a local restaurant and the waitress remembers your name and your usual . It feels good, right? Personalization is about recreating that personal touch, showing the customer that you understand and care about...
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Keeper: Streamline Marketing Collaboration with Secure Agency and Contractor Access
Marketing teams often collaborate with a network of subcontractors, agencies, and freelancers. While this collaborative environment benefits innovation and efficiency, it can also create security vulnerabilities. Sharing sensitive information like login credentials, API keys, and campaign strategies requires a solution ensuring security and seamless collaboration. Keeper ...
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What Digital Technology is Killing
The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. https://www.youtube.com/watch?v=Nwwq3l39lqk Research for Eric's newest book, Digital Leader ...
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Sometimes Marketing Coal Produces Diamonds
Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa's progress globally, I thought it might be worth reflecting on marketing's positive contributions to the Holiday season. Although Santa Claus's red and white garb had been commonplace for a...
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Optimal Publishing and Promotion Times for Corporate Blogs and Social Media in 2025
Determining the best times to publish and promote content is often an overlooked strategic lever in digital marketing. Brands face unprecedented competition for attention across search, social platforms, and aggregated content environments. Algorithms increasingly prioritize recency, relevance, and early engagement velocity, which means that publishing at the wrong moment can suppress a piece of content...
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How to Score the Winning Goal in the E-Commerce Game
While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a create a dynamic game plan so that your e-Commerce business can bring home...
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The Best Business Cartoonists Bringing Humor to Marketing and Technology
In this world of endless business meetings, corporate jargon, and marketing buzzwords, humor provides a much-needed break. Whether you're a marketer trying to keep up with the latest trends, a tech professional navigating workplace chaos, or a business leader looking for a fresh perspective, cartoons can offer sharp, witty insights into the challenges of...
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Talkroute: Why Remote Teams and Sales Pros Rely on This Virtual Phone System
For small business owners, managing communication across locations and teams has always been a juggling act, especially with remote work becoming the norm. Many businesses still rely on outdated desk phones or personal mobile numbers, creating confusion, missed opportunities, and a lack of professionalism when it matters most. Talkroute ...
