This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture
Let’s start off with some remarkable statistics regarding the challenges of acquisition and loyalty online: 75% of customers are ready to abandon their brand for a similar one. CapitalOne 60-80% of filled carts never get to the purchase stage. Baymard Institute Only 27% of customers will return to make a purchase from your business for the second time. Shopify Meanwhile:…
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Ahrefs: Track Rankings, Analyze Competitors, and Improve SEO Performance
Marketers today are navigating a search landscape reshaped by AI overviews, real-time ranking shifts, and rising competition for every keyword. Without reliable data and tools to inform them, even the best strategies fall short. The challenge isn’t just finding information—it’s knowing what’s working for your competitors, how your content performs, and where you can gain ground. Ahrefs Ahrefs is a…
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The Fastest and Easiest Means of Speeding Up Your Site
Through our hosting provider, I was introduced to CloudFlare. I was absolutely astonished at the service… especially the starting price (free). When I worked for a major SaaS provider, we configured geocaching services and it cost us tens of thousands of dollars a month. CloudFlare isn’t built for a SaaS provider, but it’s perfect for your website or blog. CloudFlare…
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What a Day!
My daughter gave me a call today after receiving a package in the mail from Jones Soda. This company is incredible! As thanks for my work on a custom My Jones Music MP3 player skin, Jones sent out a thank-you package. Wow! It contained a sweatshirt, some bumper stickers, some other stickers, a keychain, lip balm, and a pin!!! I…
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When and How to Hire Developers for Complex Marketing Technology Integrations
Marketing tech stacks have grown significantly more complex and must accommodate a number of tools for seamless customer journeys. Demand for extremely skilled developer resources to perform these integrations is off the charts. The answer is nearshoring. What is Nearshoring? Nearshoring is the practice of outsourcing business or development tasks to companies or teams in nearby countries, offering geographical proximity,…
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Free Pinterest Marketing Guide from Brainhost
The folks from Brainhost dropped me a line promoting their new guide, How to Promote your Website with Pinterest and I think they’ve done a nice job on it! Here are 3 Excerpts from the Guide You Might Find Useful: Currently, Chobani yogurt, Dyson vacuum cleaners, Etsy.com, and even the famous Nike shoe brand have wildly popular Pinterest pages. What…
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3 Things Run-DMC Taught Me About Social Media
Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as many blog posts and news articles as you can about your industry is helpful. Attending conferences and sitting in on presentations to…
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Blog Tag: 5 Secrets about Me
Shel Israel has blog-tagged me. The game is to tell five secrets about yourself and then link to five other people you know and then they have to tell five things you probably don’t know about them. Ophidiophobia: That’s me. Can’t stand them! I joked that if I ran into a snake, I’d throw my kids at it and run…
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The Secret Weapon of Success: Confidence
Someone with half your IQ is making 10x as you because they aren’t smart enough to doubt themselves. Ed Latimore While that’s a somewhat skewed view of the world, that quote has more truth than you might believe. In one of my first jobs, I used to have to walk past the boardroom at my company periodically. I revered the…
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Infographics: 10 Things You Didn’t Know about Online Contests
High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information from your brand via email. And brands that have got…
