This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Tools
Agreedo: Maximize Your Meeting Efficiency with Streamlined Notes and Agendas
Are you struggling to keep your meetings organized? Are you tired of endless notetaking or forgotten follow-ups? Whether you’re managing a small team or collaborating with clients, keeping track of key decisions and tasks is crucial to your project’s success. AgreeDo offers a simple yet powerful solution to help you and your team stay on track, saving time and ensuring…
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Paid and Organic Search Marketing
Three Pillars of Search Engine Optimization
Search Engine Optimization (SEO) has changed over the years but many professionals haven’t kept up. I still attend events where speakers talk about outdated techniques and provide business owners with wrong information. We don’t just spout off on SEO, we have been leaders in this industry for many years. We’ve also achieved incredible ranking for our clients… resulting in more…
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Content Marketing
This is How You Share Content in Social Media
If you truly want to maximize your reach on Facebook and Google+ when you share content, look no further than our client, Angie’s List. Many folks (like us) push our content to social media utilizing a host of publishing applications like Hootsuite or Buffer. The problem is that our articles are seen on Facebook and Google+ with minimal reach. Not…
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Marketing Infographics
How a Lack of Social Response is Hurting Your Business
We’ve already quantified the business impact of poor customer service with regard to social media. What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that with the fact there’s been a 21% increase in messages to brands globally (18% in the United States) and we’ve got…
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Social Media & Influencer Marketing
Don’t Get Hacked on Twitter. Use Login Verification!
There’s nothing quite as embarrassing as having a simple password and being hacked. I’m not sure a week goes by that I don’t have someone that I know getting hacked on Twitter and sending me a suspicious link via direct message. This doesn’t have to happen. Social sites like Twitter offer another layer of security by coordinating logins with your…
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Content Marketing
WordPress: WLWManifest Is A Legacy Feature With Security Implications. Here’s How To Disable It
In the evolving landscape of content management systems, certain features persist long after their original purpose has faded into obscurity. The Windows Live Writer Manifest (WLWManifest) in WordPress is one such artifact, representing a bygone era of desktop blogging tools while potentially introducing unnecessary security risks to modern WordPress installations. WLWManifest Origins and Purpose The WLWManifest feature was introduced to…
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Content Marketing
Siteimprove: Optimize Content for Accessibility, Organic Search, Customer Experience and Marketing Performance
Expectations for high-quality content are at an all-time high: Research shows that 73% of consumers say one extraordinary digital experience raises their expectations of other companies to deliver a similar experience. SOTI, Annual Connected Retailer Survey For marketers today, content is much like code. Publishing poor quality, inaccessible content is like pushing out code that hasn’t been proactively debugged. That’s…
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Sales and Marketing Training
The Leadership Dilemma: Cutting vs. Prolonging
A critical mistake in the past that I’ve made with my business was making difficult decisions early. One example was at a point of accelerated growth in my agency when I hired talent for a few large contracts that I acquired. Soon after, I had a few key clients announce their departure. Always the optimist (as most entrepreneurs are), I…
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Marketing Tools
.NET MAUI and Blazor Hybrid vs. Platform-Specific Frameworks in the Cross-Platform Arena
Building applications across multiple platforms can feel like stepping into the ring for a heavyweight bout. It’s time-consuming, costly, and riddled with challenges like maintaining divergent codebases or ensuring a consistent user experience. That’s why cross-platform development has become an important option for reaching broader audiences. Yet even this approach often comes with its hurdles. Enter .NET MAUI and Blazor…
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Product Management: Silence is Success that often goes Unrewarded
Product Management isn't the easiest of jobs. Product Managers sometimes need to learn how silence is sometimes the best recognition you'll receive for a job well done. Read more in this post about the challenges of being a Product Manager and recognizing those rewards.
