This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Why the Google Analytics Mobile App Is a Must-Have for Marketers on the Move
The Google Analytics mobile app offers a fast, intuitive way for marketers and business owners to monitor performance while away from their desks. While the desktop version remains the best environment for in-depth analysis, reporting, and data exploration, the mobile app delivers powerful, real-time insights and notification capabilities that make it a critical part...
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Email Still Sucks… 50 Years Later
Email is one of the oldest technologies still shaping how we communicate online. Born in the early days of the internet, it has connected billions of people, transformed businesses, and sparked an entire industry of platforms, tools, and specialists dedicated to getting a message from one inbox to another. Yet...
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The 5 Deadly Mistakes of Product Management
Product management is one of the most misunderstood disciplines in business. It requires balancing vision and pragmatism, innovation and restraint, and listening and leading. When done well, product management aligns customer needs, business goals, and technology capabilities to create meaningful value. When done poorly, it becomes a series of reactive decisions driven by noise...
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Why You Should Never Buy A New Website Again
This is going to be a rant. Not a week goes by that I don't have companies asking me how much we charge for a new website . The question itself raises an ugly red flag that typically means that it's a waste of time for me to pursue them as a client...
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The 13 Most Popular B2B Content Marketing Tactics
This was an interesting infographic that I wanted to share from Wolfgang Jaegel . Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be...
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Friendbuy: Drive ROI With Smarter Loyalty and Referral Tools
Customer acquisition costs are rising, competition in e-commerce is fierce, and retaining customers has never been more critical. Many brands find themselves spending heavily on ads, only to see diminishing returns, as customer churn erodes their profitability. To achieve sustainable growth, businesses need more innovative ways to both win new customers and...
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Why An Emotional Connection Will Be Key In This Holiday Season’s Sales Success
For well over a year, retailers have been dealing with the pandemic’s impact on sales and it looks like the marketplace is set to face yet another challenging holiday shopping season in 2021. Manufacturing and supply chain disruptions continue to wreak havoc on the ability to keep inventory reliably in stock. Safety protocols continue...
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ReferralCandy: A Complete E-commerce Referral Platform You Can Launch In Minutes
For the last few weeks, we've been sharing our successful launch of our client's site where you can buy dresses online. One strategy we wanted to deploy was building out a referral program for customers, affiliate marketers, and influencers. Some of our needs: We wanted...
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What is Big Storage VPS and Why Should You Choose It?
Data storage and processing are key factors for the successful operation of any business. Virtual Private Server ( VPS ) is a widely adopted technology that combines the flexibility of cloud services with the reliability and control of a dedicated server. A particularly important concept is Big Storage VPS — this technology ensures scalable...
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Are You Really in the 1% of LinkedIn?
Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here's the key... profiles viewed . Here's what the email looks like... compliments of friend Daren Tomey : Daren is a...