This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
Rock Social Media in 30 Minutes a Day
We’ve got quite a large following on social media and we share and respond a ton throughout our audiences on different social mediums. We’re a small team, just a handful of folks, but I think we do a great job of helping our readers throughout the day and responding in a timely manner to them. That said… if all we…
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Analytics & Testing
40Nuggets: Engage and Convert without Annoying Visitors
There are a ton of tools on the market to help you increase conversions – including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you’re incorporating each of these, there’s a chance that you’re bombarding your visitor rather than simply helping them take the next step in their conversion path. 40Nuggets allows you…
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Sales Enablement, Automation, and Performance
PersistIQ: Personalize And Scale Your Sales Outreach In One Easy Sales Enablement Platform
PersistIQ is a sales engagement platform designed to help businesses automate and streamline their outbound sales process. It combines lead generation, outreach, and follow-up into a single tool, aiming to increase sales team efficiency and productivity. PersistIQ is specifically designed for outbound sales engagement, providing a targeted set of features and capabilities to help sales teams streamline their outreach process…
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Social Media & Influencer Marketing
Organic Social Media Reach Is Dead: How to Grow Your Following in 2025
Social media platforms have evolved into highly competitive spaces where only a fraction of accounts receive meaningful visibility. Platforms like Instagram, TikTok, YouTube, and Facebook prioritize content from top-performing creators, leaving most users with very little organic exposure. This dynamic has led many to recognize that a social media promotion service is no longer optional but necessary to grow a…
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Paid and Organic Search Marketing
Understanding How Pay Per Click Assists Your Organic Search
It’s drilled into you every day by marketing gurus… you don’t need to pay for clicks. Be original, write great content, share on social media – and magically the sales will come banging down your door. Or will they? I continue to preach to our audience that it’s never one medium over another, it’s how they can feed or follow…
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Content Marketing
Why (and How) to Incorporate Retargeting into Your Digital Strategy
Retargeting, the practice of serving ads to people who have previously engaged with you online, has become a darling of the digital marketing world, and for good reason: it’s incredibly powerful and extremely cost-effective. Retargeting, in its various forms, can serve as a complement to an existing digital strategy, and can help you get more out of the campaigns you’re…
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Yahoo! What the heck is a 52451930?
Today I received a beautiful email from Yahoo! requesting my feedback from a case that I recently submitted with them. I don’t remember submitting a case with them… though I have been working with the fine team at Del.icio.us recently. The email itself is designed well, as is the landing page with the survey to fill out. Here’s the problem……
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Content Marketing
Copyrights and The French Revolution
Copyright law has undergone significant transformations since its inception in the printing press era, evolving through historical milestones such as the French Revolution to contemporary challenges posed by artificial intelligence. For businesses today, understanding and complying with these laws is a legal necessity and a strategic imperative. Copyright law’s roots can be traced back to the 15th century, coinciding with…
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Analytics & Testing
Listen to What Matters on Twitter with Narratif
Narratif has just launched its tool based on latent search technologies to sift through the tidal wave of Twitter conversations and provide meaningful trending data. Rather than providing dry, quantitative data about sentiment, number of retweets, etc., Narratif povides results formatted and condensed as ranked conversations (or stories) with influencers. The interface is simple, fast and nicely laid out. It…
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Content Marketing
I’m Leaving A Great Job and Heading To A Content Management SaaS Platform, Compendium
The last year I spent with Patronpath has been an incredible roller coaster ride. The company is in a tremendous growth spurt and is hugely successful! We won the Techpoint Mira award. We completed the development of 4 POS integrations – Micros, POSitouch, Comtrex, and Aloha. We redeveloped the user interface to maximize conversions for our clients. We added redundancy…
