This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Understanding WordPress Custom Post Types (CPTs): Creating a Glossary with Custom Taxonomies and Theme Templates
WordPress is more than a blogging platform—it’s a flexible content management system that can be extended far beyond posts and pages. One of the most powerful features enabling this flexibility is Custom Post Types ( CPTs ) . These allow developers and content managers to structure content for specific use cases like portfolios...
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Is Drone Delivery Going to Take Off Soon?
Testing the latest technologies is the fun part of my work. I often purchase technology just to give it a test and ensure that I'm keeping up. Months ago, I purchased a DJI Mavic Air , and tested it with a few clients. I'm not a gamer, so I'm...
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How to Leverage Facebook Conversion Tracking
Conversion tracking is a key component of any website's analytics implementation. Off-the-shelf analytics can not identify whether or not a visitor actually converted . For some websites, a conversion is when a whitepaper is downloaded, for some it's an email subscription, and for e-commerce sites it's an actual purchase that's...
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The Software Industry at 25: Smarter, Faster, and More Fragile Than Ever
Yesterday’s AWS outage, which slowed or stopped nearly a third of the internet for hours, was a reminder of a truth we don’t like to admit: the modern software industry isn’t built on resilience. It’s built on trust... trust that a handful of cloud providers will stay online, that our integrations will...
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RewardsBunny: A Familiar-Yet-New Role For Cryptocurrency… Rewards
Winter has arrived for the crypto industry. One might even say that it’s Christmas in July due to the gifts crypto’s recent downturn has brought with it. For example, we have learned that 19,000 active crypto projects are simply too many to sustain. We can expect an approaching economic recession to clear out thousands...
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How To Create Stylish Toggle Switches Without JavaScript: HTML & CSS Tutorial
Incorporating toggle switches into web forms has become prevalent, enhancing user experience ( UX ) by providing intuitive on-off controls. This article delves into the history of toggle switches and their integration into web forms and offers a comprehensive guide on implementing them using HTML and CSS . ...
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The New Rules of Leadership in Programmatic: How to Build Resilient Teams in a Fast-Changing Industry
The field of programmatic advertising is becoming more fierce, competitive, and highly driven by rapid technological advancements. The uncertainty and constant evolution of the industry require exceptional resilience, adaptability, and effective performance under the pressure of ongoing challenges. In this whirlpool of constant domain changes, building teams that can thrive amid...
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How We Consume Content From Brands
In today's fast-paced digital world, brands need to be more strategic than ever when it comes to engaging with their audiences. With a wide range of platforms and channels to choose from, understanding consumer preferences can make all the difference. In this article, we delve into the findings of this Zmags...
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The Rise of Mobile Commerce, and the Benefit to Marketers
Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach, but the recent boom in...
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The Psychology Behind Irresistible Content: Harness These Two Triggers for Maximum Impact
Did you notice what just happened? You're here because the title of this piece was crafted in a specific way. This isn't just about blog posts or articles; it's a key strategy employed across various content types, from social media posts to video titles, podcast episodes, and even email subject lines. Popular platforms like...