This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Can AI Truly Enhance Personalized Communication at Scale?
As brands adopt personalized communication, customers’ expectations continue to change dramatically. Consumers used to Netflix-like movie recommendations now expect similar experiences in the finance and healthcare sectors. Over 70% of today’s customers crave personalized interactions from brands. McKinsey In fact, personalization has become a matter of life or death for most businesses: Get it wrong and nearly 40% of your…
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Here are 33 LinkedIn Tips for you to Tweet!
There aren’t too many days that I’m not reading an update from LinkedIn, connecting with someone on LinkedIn, participating in a group on LinkedIn, or promoting our content and business on LinkedIn. LinkedIn is a lifeline for my business – and I’m happy with the upgrade I made to a premium account earlier this year. Here are some fantastic tips…
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Give Your Website a Trust Audit
Several times a week I happen across a company’s website only to question whether or not they are really in business, actually doing any business, or are trustworthy enough to engage with. Companies invest in a web presence and don’t even realize that the site they have may be an indicator that they are not trustworthy. Trust is a huge…
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Why Don’t You Know Who I Am?
It’s important to prequalify our marketing prospects to ensure we are getting the right customer. If we sign the wrong customers, we immediately know because our productivity lags, meeting volumes increase, and more and more frustration enters the relationship. We don’t want that. We want clients that understand our process, value our relationship and see the results we are getting…
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Are You Getting Bad Advice From Leading Marketers?
Maybe I’ve been in the marketing game too long. It seems that the more time that I spend in this industry, the fewer people I respect or listen to. That’s not to say I don’t have those folks that I respect, it’s just that I’m becoming disillusioned with so many who hold the spotlight. Beware of false prophets, who come to…
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.NET MAUI and Blazor Hybrid vs. Platform-Specific Frameworks in the Cross-Platform Arena
Building applications across multiple platforms can feel like stepping into the ring for a heavyweight bout. It’s time-consuming, costly, and riddled with challenges like maintaining divergent codebases or ensuring a consistent user experience. That’s why cross-platform development has become an important option for reaching broader audiences. Yet even this approach often comes with its hurdles. Enter .NET MAUI and Blazor…
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AppMySite: Build A Stunning Mobile App From Your Site Without Writing a Single Line of Code
Creating a mobile app used to mean hiring developers, managing long timelines, and spending tens of thousands of dollars—often to get a minimal product out the door. For most businesses, that complexity puts app development out of reach. However, the demand for mobile-first experiences continues to surge, making it essential for companies to meet customers where they are—on their mobile…
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Falcon Social: Social Media Management for Enterprise
With Falcon Social, B2B marketers are making use of the extensive features like powerful moderation, publishing, and engagement tools to create connections, build brand awareness, gain insights, and generate new leads to drive their social business. Falcon is a fully comprehensive suite packed with powerful features for solid team collaboration, precise performance measurement, and dynamic customer engagement. They are a…
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What is an Email Marketing Consultant and Do I Need One?
Email marketing consultants generally take three forms; all of which have skills and experience that are specific to developing effective email marketing strategies. However, their core competencies and offerings vary greatly. So do you need an email consultant? If so, what type? Ask yourself the following questions.
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How the Connected Enterprise Will Create a $47B Identity Security Market
In the last year, the average data breach cost companies a total of $3.5M, which is 15% more than the previous year. As a result, CIOs are searching for ways to keep their corporate data protected while minimizing productivity loss for employees. Ping Identity presents the facts about the identity security market and offers solutions for how companies can enable…
