This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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PostcardMania: Supercharge Your Small Business with Proven, Trackable Direct Mail
Marketing budgets are under more scrutiny than ever, and every dollar spent needs to deliver measurable results. Small businesses face the challenge of cutting through digital noise while avoiding the waste of untargeted traditional campaigns. The solution lies in blending the staying power of direct mail with the precision of digital targeting—making sure your message is seen, remembered, and acted…
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Bing It On!
Microsoft is taking Google head on with a word that’s been synonymous with search and Google = relevance. Here’s the first commercial that Microsoft is running. I truly hope that Microsoft can aggressively challenge Google with Bing. For the last few days, I’ve used it as my default search engine, and I’m getting relevant results – that’s the name of…
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Planning Your Holiday Email Strategy
Did you know that you’re under 100 days until Christmas? This holiday is rapidly approaching – and since marketers are already squeezed for time and resources, you best get an email marketing strategy together now so that you can capitalize on the season. Design, test, segmenting and scheduling your email strategy needs to be done today if you hope to…
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The Battle for Holiday Season Glory – Google Shopping vs. Amazon Product Ads in Q4
They say “put your money where your mouth is.” Well, word on the street, and perhaps every street in the world, is that Google and Amazon are your money makers when it comes to online retail. Google Shopping and Amazon Product Ads are undoubtedly two of the most dynamic, traffic-heavy paid comparison shopping engines (CSEs) in existence. But everyone knows…
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Delivra Launches New Website
Our email marketing sponsor, Delivra, launched a beautiful new website today, designed and developed by our other good friends, SpinWeb, on Accrisoft Freedom. Delivra has been a sponsor of the Martech Zone for 3 months, and we have loved working with this client-dedicated and knowledgeable team based out of Indianapolis. Delivra’s email marketing platform offers a variety of features that…
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40Nuggets: Engage and Convert without Annoying Visitors
There are a ton of tools on the market to help you increase conversions – including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you’re incorporating each of these, there’s a chance that you’re bombarding your visitor rather than simply helping them take the next step in their conversion path. 40Nuggets allows you…
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Planet VPN: Work, Test, and Collaborate Securely Across Markets
While Virtual Private Networks (VPNs) are often associated with bypassing security or authentication measures, they are much more than that. Businesses, marketers, and agencies use VPNs for various legitimate purposes, from ensuring online security to testing digital campaigns across different locations. A VPN is an essential tool that encrypts your internet connection, masks your IP address, and protects your data from…
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Design a Mobile-Friendly Email
All Internet trends point to enormous growth in how many emails are read on mobile devices. Some stats have shown that 40% of all corporate emails are read on a mobile device. In the last 6 months, reading email on a mobile device is up 150%! Viewing emails on a small screen has it’s difficulties and advantages. Some devices support…
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Copyrights and The French Revolution
Copyright law has undergone significant transformations since its inception in the printing press era, evolving through historical milestones such as the French Revolution to contemporary challenges posed by artificial intelligence. For businesses today, understanding and complying with these laws is a legal necessity and a strategic imperative. Copyright law’s roots can be traced back to the 15th century, coinciding with…
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The Ultimate Content Marketing Guide: Strategies, Best Practices, and Insights
Content marketing has become indispensable for businesses looking to connect with their audience, build brand awareness, and drive profitable customer action. This comprehensive guide will explore the ins and outs of content marketing, providing you with the knowledge and strategies needed to create a successful content marketing campaign this year and beyond. Table of ContentsWhat is Content Marketing?The Benefits of…
