This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Blinq: Beyond Business Cards, Power Your Team’s Professional Identity Across Every Digital Touchpoint
Professional impressions are made everywhere—on-screen, in-person, or asynchronously— and traditional business cards are no longer enough. Today’s teams need a way to consistently present themselves across digital and physical environments, ensuring every interaction is intentional, professional, and on-brand. Blinq Blinq is more than a digital business card platform—it’s a unified identity suite that equips teams to show up with impact,…
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Unlocking Marketing Effectiveness With Scalable Measurement
Marketing’s value has often been difficult to quantify, but that challenge is no longer something marketers can sidestep. With customer journeys spanning numerous channels, privacy regulations reshaping data access, and finance leaders demanding accountability for every dollar, measurement has evolved from a secondary activity to a central business discipline. The organizations that recognize and act on this shift are already…
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PublishPress: How To Enable and Display Multiple Authors on Posts in WordPress
WordPress doesn’t make it easy to showcase contributors, especially when more than one person writes posts, or when guest experts join your site. Without the right tools, your site may feel impersonal, your contributors under-credited, and your content underperforming. PublishPress Authors PublishPress Authors is the missing link for editorial teams that need flexibility and flair in managing and displaying authorship.…
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Super Crunchers by Ian Ayres
Regular readers of my blog know that I’ve always been an advocate of measurement. A career in database marketing opened my eyes to the power of data and its ability to accurately assist marketing efforts. Attending the Webtrends Engage Conference was quite an inspiration and has really put me on a crusade to ensure companies measure and analyze their online…
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Espresso: Editing Email Templates in OSX is Easier With Content Folding
Because email HTML doesn’t respect HTML5 and CSS3, it requires a multitude of nested tables to make anything align well and incorporate responsiveness for mobile applications. When you begin building complex email templates with many sources, embedded code, and varying layouts, it’s easy to get lost in your code. Utilizing email client testing, I could verify that our email newsletter…
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Why Creative Collaboration Tools Are A Necessity For Your Team To Prosper
Hightail has released the results of its first State of Creative Collaboration Survey. The survey focused on how marketing and creative teams collaborate to deliver the mountains of original content needed to drive campaigns, deliver business results and increase sales and revenue. Lack of Resources and Increased Demand are Hurting Creatives With a growing output of content throughout every industry, the…
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Scared Salesless
This week, I sat down with a business owner that I’ve worked with on a few projects. He’s very talented and has a growing business that’s doing well. As a young small business, he’s challenged with carefully balancing his calendar and budget. He had a major engagement that was planned with a new client unexpectedly get delayed. It put the…
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Amazon Tech Can Help Your Wellness Brand Grow
In a saturated, competitive marketplace like Amazon, it is imperative that wellness brands stand out in order to succeed. Whether they are a start-up, in their growth stage, or reaching maturity, all brands are looking for ways to grow their customer base on Amazon no matter what stage they are at in their business journey. It is a highly competitive…
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Game Day Success: Best Practices for Super Bowl Campaign Measurement and Optimization
For brands, the Super Bowl is a moment of immense opportunity and risk. With $8 million being spent on just 30 seconds of airtime, every decision—from media buying to audience targeting—needs to yield tangible results. To achieve true ROI, leveraging AI-powered tools and first-party data has become critical in providing real-time, actionable insights that help brands optimize their Super Bowl…
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This is a Tribute, to the Greatest Blog Post in the World…
This is the not the greatest blog post in the world… nooo… this is just a Tribute. All joking aside, I deleted 3 post drafts this morning. They were drafts that I had started long ago but I just couldn’t seem to fine-tune them enough for publishing. Perhaps one of them was the greatest post in the world. We just…
