This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales and Marketing Training
The Secret Weapon of Success: Confidence
Someone with half your IQ is making 10x as you because they aren’t smart enough to doubt themselves. Ed Latimore While that’s a somewhat skewed view of the world, that quote has more truth than you might believe. In one of my first jobs, I used to have to walk past the boardroom at my company periodically. I revered the…
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Analytics & Testing
How Call to Action (CTA) Buttons Improve Website Conversions
A call to action (CTA) prompts the user to take a specific action that leads to a conversion—a purchase, a newsletter subscription, or the completion of a contact form. The effectiveness of a CTA depends not only on the wording but also on its layout, colors, and the emotions it evokes. Why User Experience (UX) Matters for CTA Effectiveness The…
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How to Fake the Numbers: Lessons from Twitter and Facebook
I once wrote a satirical post that 3.24% of Facebook users are dead. My point was pretty simple, Facebook continues to inflate their numbers by counting the number of total accounts rather than accounts with recent usage. On the Facebook advertising page, it states, “Reach over 350,000,000 active Facebook users.” Really? If I sign up for an ad, that ad…
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Social Media & Influencer Marketing
Using Social Networks for CRM
According to Dr. Ivan Misner, the father of BNI, The best CRM application is the one you will use. This is a great way of saying that all the fancy CRM programs and features in the world will not make a difference if your software is too complex or no fun to use. For that reason, I know many people…
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Content Marketing
Your Value Proposition Is NOT What You DO
My daughter is a recent graduate who is making waves in the public relations and event management space. I’m incredibly proud of her, and perhaps the best part of my week is when she stops by to “talk shop” with me. Kait recently shared that she’d learned about a company that was struggling to get traction despite some amazing work…
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Content Marketing
The Strategies That Are Killing Your Content Marketing #CONEX
Yesterday I shared how much I learned about building ABM strategies at CONEX, a conference in Toronto with Uberflip. Today, they pulled out all of the stops by bringing in every marketing superstar the industry had to offer – Jay Baer, Ann Handley, Marcus Sheridan, Tamsen Webster, and Scott Stratten to name a few. However, the vibe wasn’t your typical…
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Social Media & Influencer Marketing
Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture
Let’s start off with some remarkable statistics regarding the challenges of acquisition and loyalty online: 75% of customers are ready to abandon their brand for a similar one. CapitalOne 60-80% of filled carts never get to the purchase stage. Baymard Institute Only 27% of customers will return to make a purchase from your business for the second time. Shopify Meanwhile:…
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Marketing Infographics
Why Your “Collaborative Culture” Is Killing Productivity — And How to Fix It
Collaboration is one of today’s most misunderstood workplace concepts. Many businesses claim to have a collaborative culture, but few create the conditions where it truly thrives. Too often, collaboration is mistaken for endless meetings, consensus-driven decisions, or simply asking for feedback. In reality, a collaborative work environment is about something deeper: a shared commitment to solving problems, improving outcomes, and…
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Paid and Organic Search Marketing
Agencies: Quit Wasting Your Clients’ Footer Powered By Links
Agencies and designers are typically diligent at adding their powered by to the footer of the sites and applications they build. Still, I’m surprised at how many don’t utilize that opportunity to gain some search engine ranking. When I explain search engine optimization and ranking to folks, I typically explain it this way: On-page Keyword Optimization – using keywords effectively…
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Email Marketing & Automation
Don’t Put Email on the Back Burner!
In the last Delivra guest post for Martech, Neil included a survey asking you all what some of the main obstacles were that you were facing with your email programs. One of them was the lack of time to accomplish what was wanted. I completely understand being pressed for time; there never seems to be enough hours in the day!…
