This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region's most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want to share with you about...
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SaaS Shifts to Offer Database as a Service
A couple weeks ago, I had the pleasure of listening to ExactTarget Chief of Operations, Scott McCorkle, speak to the evolution of their platform. I've written in the past that I believe Email Service Providers have jumped the shark - and it appears the forward-thinking ESPs have already taken note. Scott spoke to ExactTarget's...
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Appointiv: Streamline and Automate Appointment Scheduling Using Salesforce
One of the significant behavioral changes that have occurred in the buyer's journey online is the ability to self-service. As a buyer, I want to research problems online, identify solutions, evaluate vendors, and... ultimately... get as far to the finish line as I can before ever having to contact a salesperson. ...
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Workamajig: Financial and Project Management for Creative Agencies
Workamajig is a web-based system for managing your advertising or marketing agency's finances and client projects. More than 2,000 firms utilize their marketing management software for their in-house departments. Workamajig is a customizable, Web-based project management software that streamlines everything your agency does – from new business and sales leads to staffing and creative...
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They’re Wrong… You’re Not Tweeting Enough
A few years ago, I would have advised people against tweeting too much. In fact, it was a key reason why people unfollowed you on Twitter . Fast forward a few years and Twitter has gone from a few chirps per hour to a deafening roar of autoposts, fake accounts, spammers, and information at...
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Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life
Customers will leave after a single bad experience with your company, which means customer experience ( CX ) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless experience, your customers will move on to your competition. Our...
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REMME: Will Blockchain Rid Us of Logins and Passwords?
One of the more exciting technologies is blockchain. If you'd like an overview of blockchain technology - read our article, What is Blockchain Technology . Today, I happened across this ICO, REMME . What is an ICO? ICO is an Initial Coin Offering. An ICO occurs when someone offers investors some units...
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Jetpack: Effortless Backups, Speed, and Growth for Your WordPress Site
Every website owner faces the same relentless challenges — keeping their site secure, running fast, and growing traffic in a crowded online world. Unfortunately, managing dozens of plugins for each feature can create security gaps, slow down your site, and leave you with complex configurations that are hard to maintain. Jetpack...
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10 Tips for Better Status Updates
As more and more companies adopt and improve their social media strategies, it's getting much more difficult for your updates to be heard. I'm a huge proponent of evaluating each of your status updates for one simple thing... value. Is the information you're sharing of value to your audience? If it is, you have a...
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Who’s Your Search Engine Marketing Villain?
It doesn't matter how much initial education you put into a new engagement, a Search Engine Marketing Villain will pop up when you least expect it. I have identified a short list of the Villains that we seem to come across when engaging new prospects. Can you relate to any of these...