Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content MarketingTrueReview - Collect Reviews

    TrueReview: Collect Reviews Easily And Grow Your Business’ Reputation and Visibility

    This morning I was meeting with a client that has multiple locations for their business. While their organic visibility was horrible for their site, their placement in the Google Map pack section was fantastic. It’s a nuance that many businesses don’t fully understand. Regional search engine results pages have 3 main sections: Paid Search – denoted by small text that…

  • Is Domain Parking Worthwhile?

    No… or maybe not. Not for me, anyways. What is Domain Parking? It’s when you have a great idea for a domain name, you check to see if it’s purchased. It’s not… so you buy it. Instead of utilizing the domain for a website, you ‘park’ it. Domain parking is a means of additional income and some of the largest…

  • Plaxo Alpha Preview

    I’ve been a huge fan of Plaxo ever since I saw it for the first time. I maintain address books online and offline in about a dozen places, including my cell phone. In addition I have a LinkedIn account. Keeping on top of all of them is daunting… if it weren’t for Plaxo. Imagine if everyone you knew maintained their…

  • You Would Read Every Post If I…

    My CEO has hired a part-time resource to produce the marketing copy we need when we deploy our new marketing website. The person that’s been hired has a strong marketing background but not a web marketing background – I’m assured that they’ll be able to pick it up easily (I hope so!). To provide some direction, I’ve provided the copywriter…

  • Humanity and Trust in Blogging

    I’m watching the news today and there’s a lot of talk about the skewed view of politics and how each candidate has been presented and investigated. Mass media is still playing a huge role in the election as well, as we see millions of dollars being thrown into television advertising. It’s a filthy election and one that I’ll be happy…

  • Success through Automated Usage Reports

    At my job, we utilize Salesforce as our Customer Relationship Management (CRM) tool. Salesforce is one of those incredible systems that can do virtually anything, but usually requires some effort to get there. One of the great efforts that I see Salesforce advancing is proactive email marketing usage reports that are sent on a monthly basis to each user. The…

  • Marketing & Sales VideosDepositphotos 3778348 s

    Reward with Autonomy, Mastery and Purpose

    Rewards. At a couple of my last jobs, my bosses were always shocked that I didn’t care about monetary rewards. It’s not that I didn’t want the money, it’s that I wasn’t motivated by it. I’m still not. In fact, it was always a little insulting to me – that I would somehow work harder if I had a carrot…

  • Content MarketingWordPress Activity Log Plugin

    WordPress: Use WP Activity Log To Monitor and Alert You Of Changes and Errors

    One of the tasks we’re often handed with a new client is adopting their WordPress site that has been built in-house or with an inexperienced agency. The result is often a slow site, problems with poorly developed themes, and packed with a ton of plugins. While I’m a fan of WordPress, it’s far too easy to build out an instance…

  • Marketing ToolsSEO Checklist: Up-To-Date Organic Ranking List

    SEO Checklist: Your Step-by-Step, Accurate, and Up-To-Date Checklist for Ranking Success

    Navigating the complexities of SEO can be overwhelming, especially when juggling multiple tasks, updates, and performance metrics. Whether you’re an entrepreneur building your first website or a seasoned marketer managing several, staying organized and focused on best practices is key to reaching the top of search results. Someone recently asked me if I’d published a checklist for SEO on Martech…

  • Artificial IntelligenceHow Marketers Can Overcome AI Overwhelm

    How Marketers Can Overcome AI Overwhelm

    The AI boom is in full swing, but many marketers are still wondering whether AI is capable of truly delivering on its promises.  According to a recent survey of marketing leaders: Companies are only using generative AI 7% of the time for marketing activities. Similarly, 10% have begun using Large Language Models (LLMs) in their marketing work, while another 20%…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership