This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
E-commerce and Retail
Why You Need to Invest in Product Videos on Your E-commerce Site
Product videos offer e-retailers a creative way of demonstrating their products while also allowing customers a chance to view products in action. By 2021, it’s estimated that 82% of all internet traffic will be made up of video consumption. One way eCommerce businesses can get ahead of this is by creating product videos. Statistics that Encourage Product Videos for Your…
-
Content Marketing
WordPress: Use WP Activity Log To Monitor and Alert You Of Changes and Errors
One of the tasks we’re often handed with a new client is adopting their WordPress site that has been built in-house or with an inexperienced agency. The result is often a slow site, problems with poorly developed themes, and packed with a ton of plugins. While I’m a fan of WordPress, it’s far too easy to build out an instance…
-
Paid and Organic Search Marketing
Ahrefs: Track Rankings, Analyze Competitors, and Improve SEO Performance
Marketers today are navigating a search landscape reshaped by AI overviews, real-time ranking shifts, and rising competition for every keyword. Without reliable data and tools to inform them, even the best strategies fall short. The challenge isn’t just finding information—it’s knowing what’s working for your competitors, how your content performs, and where you can gain ground. Ahrefs Ahrefs is a…
-
Marketing Infographics
Reasons Why a Mobile Facebook is Serious Business
Releasing a new mobile version of Facebook for tablets and mobile devices may have been one of the best moves they had ever made. Facebook is now seeing a 67% year over year growth according to this infographic from Qwaya, Reasons Why a Mobile Facebook is Serious Business. It’s time to start taking Facebook on mobile seriously. The whole world…
-
Analytics & Testing
People over Posts, Humans over Handles
HubSpot has introduced Social Inbox, a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration reduces the noise associated with social media listening, alerts companies to key individuals in need of responses, and provides context for…
-
Social Media & Influencer Marketing
The Dangerous Lure of Avoiding the Social Web
I was thinking about naming this post, Why Jonathan Salem Baskin is Wrong… but I actually agree with him on many points in his post, The Dangerous Lure of the Social Web. I agree, for instance, that social media gurus often try to push businesses into leveraging the media without fully understanding the culture or resources at the company they’re…
-
E-commerce and Retail
Increff: Smarter Merchandising with Real-Time Product Insights
Scaling an e-commerce business isn’t just about driving more traffic or launching more campaigns—it’s about fulfilling demand at the right time with the right products. Brands often pour resources into digital marketing only to hit a wall: top-selling items go out of stock, while poor performers sit idle, tying up capital. The culprit? A lack of timely, granular insights to…
-
Marketing & Sales Videos
Reward with Autonomy, Mastery and Purpose
Rewards. At a couple of my last jobs, my bosses were always shocked that I didn’t care about monetary rewards. It’s not that I didn’t want the money, it’s that I wasn’t motivated by it. I’m still not. In fact, it was always a little insulting to me – that I would somehow work harder if I had a carrot…
-
E-commerce and Retail
AdTruth: Universal Mobile Audience Recognition
AdTruth is on-premise software that allows marketers recognize users across the mobile web and apps. AdTruth works with your existing technology to identify, target and track users while upholding consumer privacy and choice. Most user recognition technologies require either a login to identify the person and/or a cookie to track them. The problem with a cookie is that they’re often…
