This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Increff: Smarter Merchandising with Real-Time Product Insights
Scaling an e-commerce business isn’t just about driving more traffic or launching more campaigns—it’s about fulfilling demand at the right time with the right products. Brands often pour resources into digital marketing only to hit a wall: top-selling items go out of stock, while poor performers sit idle, tying up capital. The culprit? A lack of timely, granular insights to…
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Content Marketing
Web Site Story
Leonard Bernstein is rolling over in his grave… but it’s still pretty funny.
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Email Marketing & Automation
How to Set Email Subscriber Expectations and WIN!
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events, as expected? No? Instead are they simply unresponsive, unsubscribing or (gasp) complaining? If so, perhaps you're not clearly establishing mutual expectations.
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What Job Does Your Customer Need Your Product or Service To Perform?
I attended a great event yesterday called the Innovation Summit, which was put on by Indy-based TechPoint. Clayton Christensen, the speaker, professor, and author from Harvard University spoke about Disruptive Innovation and did a remarkable job. One of the points that he made toward the later part of his presentation was about figuring out what job your customer needs your…
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Content Marketing
The Value of Content Marketing
This is a unique look at content marketing. We shared the Content Grid yesterday, discussing how each type of content can be utilized strategically. This infographic calls for an even more robust strategy because the behavior of readers is changing… becoming more skeptical and frugal. Per the Alinean Infographic: Achieving a return on content marketing investment requires more relevant, provocative,…
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Marketing Infographics
Facebook Failures
Last week we shared Facebook’s Security infographic that showed the security measures and statistics that Facebook has developed and documented. It’s not all unicorns and rainbows, though! Facebook has had its share of embarrassments and reversals over the years. There’s no doubt Facebook gets a pass on many of their failures given the fact that they’ve achieved what no other…
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Marketing Infographics
12 Steps of SEO Recovery
We love having some fun with Infographics, so with all the talk of SEO woes and even our own talk of the death of SEO, we decided to come up with a 12 Step Program for SEO Consultants and put it into a humorous infographic! SEO Prayer: Google grant me the serenity to accept the rank I cannot change, the…
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Content Marketing
Content: The Key to Killer Blog Posts
Sharing great content will forever be the driving force for companies to build their online presence, share their stories, and attract, engage and sell to customers. We are working with two clients right now whose strategies have changed and they weren’t sharing visual content via social and haven’t had us developing video or infographics… and the downturn in their share…
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Content Marketing
Happy 4th of July! It Can Pay to be Patriotic on Social Media
In the United States, we’re celebrating Independence Day today… otherwise known as July 4th. Patriotism is one of those things that can attract a lot of attention and build brand equity. Social media, of course, is a channel that’s perfect for engaging your audience personally. Put the two together and you have a great chance to show your patriotism and…
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Advertising Technology
How bad DO sites overstate their number of visitors?
ComScore just released its White Paper on Cookie Deletion. Cookies are little files that web pages access to save information in for marketing, analysis, analytics, and to assist with user experience. For instance, when you check a box to save your login information on a site, it’s typically saved in a Cookie and accessed the next time you open that…
