This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Siteimprove: Optimize Content for Accessibility, Organic Search, Customer Experience and Marketing Performance
Expectations for high-quality content are at an all-time high: Research shows that 73% of consumers say one extraordinary digital experience raises their expectations of other companies to deliver a similar experience. SOTI, Annual Connected Retailer Survey For marketers today, content is much like code. Publishing poor quality, inaccessible content is like pushing out code that hasn’t been proactively debugged. That’s…
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Fedica: AI-Powered Social Media Growth You Can Measure
Building and scaling a meaningful social media presence can feel like shouting into the void—especially when you’re managing multiple platforms, trying to understand shifting algorithms, and struggling to keep up with content demands. The real challenge for brands today isn’t just publishing—it’s publishing with purpose, backed by audience intelligence and timing that drives actual engagement. Fedica Fedica is an AI-powered,…
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When will CAN-SPAM evolve past email?
The FTC has shut down quite a few spammers lately. Spam is still a huge issue, I get hundreds of messages a day. I could filter the emails (I used to use MailWasher) but gave up. There are other alternatives – using a SPAM service that requires each person get authorized to email me, but I like being accessible. Now…
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Social Media Professionals Can’t Handle the Truth
I’ve been doing an experiment recently. A few years ago, I decided to be 100% transparent about my personal political, spiritual, and other beliefs on my Facebook page. That wasn’t the experiment… that was just me being me. My point wasn’t to offend others; it was simply to be truly transparent. After all, that’s what social media professionals keep telling…
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Free Ebook: Listen Up! Social Listening for Smarter Business
Do they really like you? It’s not so hard to find out these days. Social listening is arguably the most significant technology to hit marketing since social media itself. Those of us with a traditional marketing background remember the days when understanding who your customer was and what they thought of you required polls, focus groups, and/or outsourcing tedious research…
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10 Keys to Success for Businesses adopting Social Media
This morning I met with a company and shared as much as I could on how and why businesses are adopting social media technologies. Too many companies have been diving first and then trying to sort out the issues later but I believe this could severely handicap a company’s success. Too often, we don’t get a second chance to implement…
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Blog Tag: 5 Secrets about Me
1.webp” alt=”Secret” />Shel Israel has blog-tagged me. The game is to tell five secrets about yourself and then link to five other people you know and then they have to tell five things you probably don’t know about them. Ophidiophobia: That’s me. Can’t stand them! I joked that if I ran into a snake, I’d throw my kids at it…
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What Publication Editors Want From Guest Contributors in 2023
Consumers expect to be engaged and educated with steady streams of fresh content. In response to this need, publication editors are ensuring they serve up fresh content regularly. But just what are their collective content goals for this year? That’s what our exclusive report, The State of Contributed Content 2023, sought to answer. For this survey, we focused our efforts…
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Increff: Smarter Merchandising with Real-Time Product Insights
Scaling an e-commerce business isn’t just about driving more traffic or launching more campaigns—it’s about fulfilling demand at the right time with the right products. Brands often pour resources into digital marketing only to hit a wall: top-selling items go out of stock, while poor performers sit idle, tying up capital. The culprit? A lack of timely, granular insights to…
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TrueReview: Collect Reviews Easily And Grow Your Business’ Reputation and Visibility
This morning I was meeting with a client that has multiple locations for their business. While their organic visibility was horrible for their site, their placement in the Google Map pack section was fantastic. It’s a nuance that many businesses don’t fully understand. Regional search engine results pages have 3 main sections: Paid Search – denoted by small text that…
