This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Please Stop Comparing NSA Spying with Marketing
One of the conversations I continue to see rising to the top of the NSA spying controversy is that companies are already collecting this kind of data on Americans for marketing efforts. For those outside the United States, the Constitution is quite clear with the Fourth Amendment to our Bill of Rights as citizens. The Fourth Amendment to the Bill…
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Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook… how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up with the value. That’s a problem. Some companies simply add “twitter.com” as a referring source and think that it does…
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Manage Multiple Instances of WordPress with ManageWP
We’ve literally signed 3 more WordPress clients in the last week and the demand continues to grow. As we continue to manage and monitor our clients’ sites, it’s time that we started looking for a system to help make it much more efficient. ManageWP is an all-inclusive WordPress management console that gives users full power and complete control in managing…
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Video >= Images + Stories
People don’t read. Isn’t that a terrible thing to say? As a blogger, it’s especially disturbing but I have to admit that people simply don’t read. Emails, websites, blogs, whitepapers, press releases, functional requirements, acceptance agreements, terms of service, creative commons…. no one reads them. We’re busy – we just want to get to the answer and don’t want to…
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The Top 15 Email Marketing Myths You Need to Know
Last year, we shared an amazing infographic that provided 7 email marketing myths. In my opinion, email continues to be one of the most undervalued, underused and abused communication methods that the average marketer has at their disposal. This time around, Email Monks has has shortlisted and debunked them with logical rationales in our “Email Marketing Myth Busting” Infographic. The…
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Social Media Use Does Not an Expert Make
Yet again today I was invited to a handful of events – in person and via webinar – to gain exposure to a social media expert and their take on social media marketing. As I review their profiles, LinkedIn profile, sites, and blogs, I find no substantial information supporting the premise that they are social media experts. Social media expert?…
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Never Lose Sight of Who Pays You
Sometimes, we forget that our customers ultimately pay us. Look, I feel bad for my friends and colleagues at GM. But I don’t feel sorry for them. They forgot design, they forgot the customer, they forgot R&D, they forgot they are a car company. Their demise was clearly a choice. Not a symptom of our economy, but a choice made…
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Content Marketing is a Balance of Curation and Creation
As we review topics on Martech Zone to write about, we research their popularity as well as the content that’s already been published. If we believe we can update the topic and add additional details that are key to the topic – we typically take on the task of writing it ourselves. If we believe we can better illustrate the…
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Shorthand: Build and Embed Immersive Visual Stories Without Coding
Creating impactful stories that captivate and engage is a constant challenge. Visual storytelling offers a unique solution, turning static content into dynamic, immersive experiences. However, achieving this level of storytelling often requires technical skills, extensive resources, or expensive teams—until now. Digital Visual Storytelling In the age of digital content, storytelling has evolved into a powerful fusion of visuals, interactivity, and…
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Decoding Google Analytics
For our clients that are investing in a paid analytics platform, there’s a great return on investment since they fully leverage the features and integration that those platforms offer above and beyond Google Analytics. That said, we don’t have anyone that’s NOT running Google Analytics as well, though. Why? Because Google Analytics has the unfair advantage of integration to Google+,…
