This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Product Management: Silence is Success that often goes Unrewarded
Product Management isn't the easiest of jobs. Product Managers sometimes need to learn how silence is sometimes the best recognition you'll receive for a job well done. Read more in this post about the challenges of being a Product Manager and recognizing those rewards.
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Delivra Launches New Website
Our email marketing sponsor, Delivra, launched a beautiful new website today, designed and developed by our other good friends, SpinWeb, on Accrisoft Freedom. Delivra has been a sponsor of the Martech Zone for 3 months, and we have loved working with this client-dedicated and knowledgeable team based out of Indianapolis. Delivra’s email marketing platform offers a variety of features that…
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Zoho Apptics: Unified Product Analytics for Developers Who Build With Purpose
Building a great app is more than just shipping code—it’s about creating meaningful user experiences. That requires actionable insights, seamless feedback loops, and total visibility into app behavior across platforms. Enter Zoho Apptics, a robust product analytics platform engineered for developers, product managers, and growth teams who want to go beyond vanity metrics and truly understand how their apps perform…
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Survey: Is Collecting or Engaging More Crucial?
As marketers, we produce content on a weekly (or even daily) basis geared towards our targets markets, encouraging our prospects to seek out and read our content. On one side of the coin, we’re hoping that they will engage and comment on our content so that we can start a (permission-based) conversation with them. On the other side, we also…
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Reachli: The Visual Advertising Network
We’ve shared other content recommendation systems like Outbrain. What if your content isn’t textual in nature, though, and it’s more visual – like coupons, informational graphics, sales graphics, calls-to-action or photographs? Reachli is a visual advertising network. Reachli has over 70,000 advertisers that get over 3.5 million views on a monthly basis! Reachli has a proprietary pair-and-match technology uses keyword,…
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Cantaloupe.TV: Transforming Stories into Visual Experiences with Storybooks
Standing out isn’t just about having the loudest message—it’s about creating a resonant experience. Audiences crave stories that are not only compelling but also immersive, engaging, and easy to follow. This is where Cantaloupe.TV’s Storybooks shine, leveraging cutting-edge multimedia elements to craft interactive storytelling that captivates and informs. Storybooks by Cantaloupe.TV is designed to provide an unforgettable user experience. By…
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Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage
Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products and how they tell their stories. At Market Mentors, LLC, a fully integrated marketing, advertising, and public relations (PR) agency…
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Amplience: The Cognitive CMS That Powers Modern Commerce
Modern commerce has outgrown traditional content systems. Retailers and brands now face the challenge of producing more content than ever1riences across numerous digital touchpoints. Yet, teams often struggle with disconnected workflows, siloed tools, and assets that are hard to scale or repurpose. To compete, businesses need a platform that unifies creation, management, and delivery without slowing down the pace of…
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You Spend 83 Days a Year Emailing
The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies are now using social media in some form, email is still the top preference among businesses around the world. According…
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Web Testing, Browsers and Resolutions
The team over at Webby Monks have put together this helpful website testing ionfographic (Click through for an interactive infographic). The infographic defines must test browsers, their Operating Systems and resolutions. Here are some associated stats highlighted in the infographic: Mobile Internet Browsing has surpassed 24% share worldwide Windows 7 remains to be the most popular desktop OS with around…
