This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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You Spend 83 Days a Year Emailing
The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies are now using social media in some form, email is still the top preference among businesses around the world. According…
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Design a Mobile-Friendly Email
All Internet trends point to enormous growth in how many emails are read on mobile devices. Some stats have shown that 40% of all corporate emails are read on a mobile device. In the last 6 months, reading email on a mobile device is up 150%! Viewing emails on a small screen has it’s difficulties and advantages. Some devices support…
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Web Testing, Browsers and Resolutions
The team over at Webby Monks have put together this helpful website testing ionfographic (Click through for an interactive infographic). The infographic defines must test browsers, their Operating Systems and resolutions. Here are some associated stats highlighted in the infographic: Mobile Internet Browsing has surpassed 24% share worldwide Windows 7 remains to be the most popular desktop OS with around…
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Inbox Zero: Skyrocket Your Email Productivity and Achieve a Clutter-Free Inbox in Minutes Using AI
This influx of emails we receive necessitates significant time for reading and responding, often encroaching upon time that could be allocated to primary job functions. Email overload is a real struggle. You start the day with good intentions, but by noon, your inbox is flooded with unread messages, newsletters, and cold emails you didn’t ask for. Important emails get buried,…
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Ruler Analytics: Connect Revenue to Marketing with Closed-Loop Attribution
Most marketers are flying blind when it comes to proving the real impact of their efforts. The disconnect between lead generation and sales makes it difficult to know what’s working and what’s wasting your budget. That’s where closed-loop analytics comes in—providing the missing link between marketing activity and revenue outcomes. What is Marketing Attribution? Marketing attribution is the process of…
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Managing Your Application Programming Interface
It’s 2:30AM here in Paris, France… and I can’t sleep so what better to do than to write a blog post! DK New Media has worked recently with two companies recently who have implemented technology to manage their application programming interface (API). APIs have become a powerful and necessary feature to any platform so that marketers can integration and automate…
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YayCommerce: Transform Your WooCommerce Store with These Essential Plugins
Optimizing your Woocommerce store isn’t optional; it’s a necessity. Whether personalizing the customer experience, ensuring reliable email communication, or creating a dynamic pricing strategy, WooCommerce users face the challenge of finding tools that meet their unique needs. The right plugins can simplify this process, saving time and boosting conversions. YayCommerce YayCommerce offers a suite of premium WooCommerce plugins designed to…
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Vista Social: Scale Your Brand with AI-Powered Social Management
Managing social media has become one of the most demanding tasks for brands and agencies. Audiences expect timely responses, personalized engagement, and consistent content across all channels. Meanwhile, marketers are pressed to prove ROI and move faster with fewer resources. Juggling multiple tools for publishing, analytics, listening, and engagement only adds more complexity. Vista Social That’s why Vista Social has…
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How to Set Email Subscriber Expectations and WIN!
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events, as expected? No? Instead are they simply unresponsive, unsubscribing or (gasp) complaining? If so, perhaps you're not clearly establishing mutual expectations.
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How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes
Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of any technology investment is a massive drain on an organization’s marketing and IT budget. But it’s not just a budgetary issue.…
