This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
Social Champ: The Ultimate Social Media Management Tool for Marketers, Teams, and Agencies
Managing multiple social media platforms effectively can be complex for marketers and businesses without a social media management system (SMMS). Juggling between scheduling content, analyzing performance, engaging with audiences, and monitoring trends is time-consuming and complex. Without the right tools, it’s easy to miss opportunities to grow your brand and connect with your audience. Social Champ simplifies this process, empowering…
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Artificial Intelligence
How to Integrate WhatsApp Business API into Business Processes
The WhatsApp Business API is a powerful tool that enables businesses to automate customer communications, improve the quality of support, and refine marketing strategies. With over 2 billion users worldwide, WhatsApp has become an integral part of everyday life, and its business version opens up new opportunities to engage with your audience. In this article, we’ll explore the key aspects…
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Content Marketing
Improvements in Intelligent Self-Service
If you’re like me, you despise dealing with customer service. It’s not that I don’t like the people – they do their best. But more often than not, I know more about the problem I’m running into than they do. I hate sitting on the phone on hold for 5 minutes, followed by a discussion for 15 minutes, followed by…
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Artificial Intelligence
Apple and Google Accelerate the Collapse of Open Web – What’s Next?
The open web as we know it is under siege, and the latest confirmed news and rumblings from Apple and Google may be the final nails in the coffin. As reported by Bloomberg, Apple is expected to unveil a new AI search product or capability. Much like Google’s Gemini-powered results, this move signals a rapid shift away from traditional, link-based discovery…
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Mobile Marketing, Messaging, and Apps
Page Speed and Your Visitors
One of the factors that’s very difficult or costly to impact is the speed at which your site loads. This is a constant battle here on Martech… social integrations and advertising slow the page load times way, way down so we’re always trying to tune it up through a number of means. We know that we lose some visitors over…
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Analytics & Testing
How Do You Measure Content Marketing?
This is a beautiful infographic from Brandpoint on Measuring Content Marketing Success. Not every piece of content is going to drive a sale, but the momentum and collection of content definitely drives awareness and consideration, eventually leading to conversions. Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move…
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Marketing Books
Share Your Favorite Marketing Books via Audible
It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products for Apple’s iTunes Store. I have a lot more time to listen…
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Content Marketing
Google Docs Explained
Google Docs has really been a blessing for the company I work for. We’re a young company of 5 (just hired our fifth!) and we don’t have a server or shared network appliance. Quite honestly, we don’t need one. When I started, all documentation was simply passed around via email and quickly became confusing! I fired up Google Docs and…
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Content Marketing
Fix Caching Issues with Flash, JavaScript, XML, KML or Google Maps
This is a short and sweet post on caching issues. Sites and browsers are built to really optimize resources. They do it so well sometimes that the end result actually breaks your dynamic website instead of updating it as often as you’d like. Today I was working with JW Player, a Flash Movie player that pulls in a list of…
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E-commerce and Retail
Loyalty Rewards
When I worked at the newspaper, I always felt like we did things backwards. We offered several free weeks of the newspaper to any new subscriber. We had subscribers who had paid full price for twenty plus years and never received a discount or even a thank-you message… but we would give someone with no allegiance to our brand with…
