This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Marketing Engagement: Fun with Videos
Building a platform for businesses to blog on is only a success if those customers actually leverage the platform. We know our clients would succeed in getting a return on investment if we could just get them to create and share more posts about their products and services. Platform utilization requires that the software as a service company actually have…
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E-commerce and Retail
Reasons Why People Abandon Shopping Carts
You’re never going to attain 100% of sales after someone adds the product to your shopping cart, but there’s no doubt that it’s a gap where revenue is slipping through. There are strategies to draw folks back in… remarketing is one of them. Remarketing campaigns follow people after they abandon the shopping cart and remarket advertisements to them as they…
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Sales Enablement, Automation, and Performance
You Don’t Need a Business Degree to Understand This
Okay, it’s time for a rant. This week I’ve been beat up a couple times and I’m truly at a loss that some of these folks have made it as long as they have in business. I want to get a few things straight when you go to negotiate and purchase services from your next Agency. The Price is What…
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Advertising Technology
What’s the Impact and Alternative to Ad Blocking?
To experience the Internet without advertising interrupting you every few moments sounds fantastic. Unfortunately, it’s not. By blocking a significant amount of ads, consumers are forcing publishers to take drastic actions. And when iOS 9 allowing Safari mobile browser extensions on iPhone, ad blocking extensions took off hit the market for mobile users – a high ad growth medium. One…
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Sales Enablement, Automation, and Performance
Scared Salesless
This week, I sat down with a business owner that I’ve worked with on a few projects. He’s very talented and has a growing business that’s doing well. As a young small business, he’s challenged with carefully balancing his calendar and budget. He had a major engagement that was planned with a new client unexpectedly get delayed. It put the…
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E-commerce and Retail
Easyship: Simplify Your Shopify Shipping Integration
Managing shipping logistics for your Shopify store can often feel overwhelming, from comparing courier rates to handling international customs. Finding a streamlined, cost-effective solution for growing e-commerce businesses is critical to scaling efficiently. Enter Easyship—a powerful platform designed to make shipping seamless and cost-effective for Shopify merchants. Easyship Easyship offers Shopify store owners a robust shipping solution that connects directly…
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Analytics & Testing
Game Day Success: Best Practices for Super Bowl Campaign Measurement and Optimization
For brands, the Super Bowl is a moment of immense opportunity and risk. With $8 million being spent on just 30 seconds of airtime, every decision—from media buying to audience targeting—needs to yield tangible results. To achieve true ROI, leveraging AI-powered tools and first-party data has become critical in providing real-time, actionable insights that help brands optimize their Super Bowl…
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Mobile Marketing, Messaging, and Apps
Transforming Marketing Technology with eSIM
The emergence of Embedded Subscriber Identity Module (eSIM) technology has disrupted traditional communication methods, offering consumers and businesses a smarter, more efficient way to stay connected. As marketing technology (MarTech) continues to evolve, the role of eSIM in shaping new strategies and experiences cannot be overlooked. With its ability to simplify 5G connectivity and data management, eSIM technology is becoming…
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Content Marketing
FlyWP: Take Control of Your WordPress Hosting Future (We Did!)
If you’ve ever felt stuck with your current managed WordPress host… frustrated by surprise overage bills, slow performance, or being locked into outdated infrastructure—you’re not alone. For many site owners, especially those running multiple or high-traffic properties like Martech Zone, traditional WordPress hosting feels like flying coach with no window seat: cramped, blind to what’s going on, and at the…
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Paid and Organic Search Marketing
What Makes a Great Analyst?
At the eMetrics Marketing Optimization Summit, we had an interesting conversation on what makes a great data analyst. With a room full of analysts in the room, it’s an excellent question. Generally, the team I worked with agreed that there were business analysts and data analysts – and the expectations on each were a bit different. Business analysts provide information…
