This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Sales and Marketing Training
Reframing Marketing Operations: Evolving Roles, Strategic Impact, and the Intersection with Product Management
Traditionally, marketing operations (MOps) has been a department focused on the tactical execution of efforts like campaign management, platform optimization, and lead nurturing. While these remain key parts of the role, it’s evolved beyond this and now encompasses strategic influence. In order for MOps professionals to contribute maximum value to their organizations and extend their career trajectories, they must also…
-
Mobile Marketing, Messaging, and Apps
The Tallest iPhone Yet (Parody)
It’s time for some fun! I genuinely enjoy a good spoof and love it when it’s targeted towards a company like Apple (of which I’m a total fanboy). Brand perfection brings the opportunity for ridicule, especially when it seems that Apple repeats the formula year after year… with groundbreaking features and the most powerful iPhone yet, announced over iconic background…
-
E-commerce and Retail
AmeriCommerce: A Flexible E-commerce Platform With Native Subscription Box Capabilities
While there are many popular e-commerce platforms, few have the native features that have really gained popularity over the years with consumers. One example of this is the subscription box, where a company brings together a themed box that’s mailed to a subscriber who pays a monthly fee. You’ll find these almost everywhere nowadays and I even subscribe to a…
-
Content Marketing
What works and what doesn’t in online advertising + key benchmarks
MarketingSherpa’s 2008 Online Advertising and Benchmark Guide + Benchmarks was born out of a belief that online adverting at present is misunderstood, and as result, underutilized. This isn’t to say that existing advertisers should simply increase spending online. Rather, we think advertisers that can find a balance between economical, efficient targeting and clutter-busting, highly engaging advertising will achieve far better…
-
How to Start A Successful Company
The last year I’ve been working on a business with some partners. Starting a business has been the most challenging, expensive, and time-consuming project I’ve ever taken on. I’ve had partnerships and sold products before, but I’m talking about starting a company that requires investment, employees, clients, etc. Not a hobby – a real business. Part of the last year…
-
Social Media & Influencer Marketing
Visibility and Rewards through Influence
Congrats to our friend, Mark Schaefer, who was recently interviewed on CBS about his new book, Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. We had an incredible interview with Mark Schaefer a couple weeks ago on our radio show. One of the keys in the interview that I really appreciate is Mark’s encouragement that…
-
Marketing Infographics
How to Fully Leverage Twitter for Your Next Event
One of the Twitter Chats we really enjoy participating in is Atomic Reach’s #AtomicChat. It’s a well-produced, pre-planned chat around various marketing topics on Twitter that happens every Monday at 9PM EST. Whenever I participate, I’m always impressed with just how perfect Twitter is as a medium for this event. I’m not the only one that believes Twitter is great…
-
Marketing Infographics
Video Marketing Statistics That You May Not Have Known!
Whether it’s social videos, daily stories, real-time videos, or any other video strategy, we live in a world where more video content is produced and consumed than ever in history. Of course, that’s both a great opportunity and an enormous challenge because a lot of video content is being produced and never actually seen. This infographic from Website Builder.org.uk reveals…
-
Sales and Marketing Training
5 Crucial Questions to Answer During Your Go-to-Market Testing Phase
Most business leaders already know that a strong go-to-market (GTM) strategy is essential when launching a new company, service, or product. Approximately 85% of companies say their GTM strategies help them boost revenue and sales. Gartner But how do you know if your go-to-market strategy is actually going to work? One option is to use go-to-market interview questions to make…
-
Content Marketing
Visual Storytelling: Boost Engagement with These 5 Do’s and Don’ts
Visual storytelling is the practice of using imagery—photos, videos, graphics, presentations, and even interactive experiences—to communicate ideas and narratives. It captures attention quickly, connects emotionally, and helps make complex concepts easier to understand and remember. In today’s digital environment, where people are inundated with content, the speed and clarity of visual communication are key advantages. Research shows the brain can…
