This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What Businesses Need To Keep In Mind About (Inevitable) Technology Migration
Over the last couple of decades, I've had the pleasure of working on either side of the digital transformation industry. I've helped Software as a Service ( SaaS ) vendors develop, innovate and scale their platforms from young pre-revenue startups through enterprise acquisitions. I've also helped businesses of every size to implement technology to...
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6 Simple Ways To Improve Your Content Marketing Impact
There are still companies out there that struggle with the strategy and resources necessary to produce effective content. And many of those companies don't realize the return on investment that a content marketing strategy can bring because they either give up too soon or they don't fully understand what to write, how to write it...
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The Real Divide in Transformation: Can’t vs. Won’t
Every leader, every team, and every company eventually confronts the same invisible line: the difference between can’t and won’t . On the surface, both words describe something not being done. But beneath them lies the full story of whether a person—or an organization—is capable of transformation. Can't...
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Social Media Professionals Can’t Handle the Truth
I've been doing an experiment recently. A few years ago, I decided to be 100% transparent about my personal political, spiritual, and other beliefs on my Facebook page . That wasn't the experiment... that was just me being me. My point wasn't to offend others; it was simply to be truly transparent...
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Pipes.ai: Supercharge Sales With AI-Powered Lead Conversion
Managing lead volume is one of the most frustrating challenges for sales organizations. Too often, marketing teams capture web leads that never convert because sales teams can’t follow up quickly enough or waste time chasing bad data. The result? Bloated pipelines, missed revenue, and high agent burnout. There’s a better way...
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How to Get PR
If you're a public relations beginner, be sure to check out the entire Guide to PR by Brownstein & Egusa. And for some more detail on PR strategies, be sure to read the guest post - PR Advice From A Former VentureBeat Writer - from Conrad Egusa on Scott Monty's fantastic...
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Amazon Tech Can Help Your Wellness Brand Grow
In a saturated, competitive marketplace like Amazon , it is imperative that wellness brands stand out in order to succeed. Whether they are a start-up, in their growth stage, or reaching maturity, all brands are looking for ways to grow their customer base on Amazon no matter what stage they are at in...
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This is How You Share Content in Social Media
If you truly want to maximize your reach on Facebook and Google+ when you share content, look no further than our client, Angie's List . Many folks (like us) push our content to social media utilizing a host of publishing applications like Hootsuite or Buffer. The problem is that our articles...
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5 Keys to B2B Blogging
This week I'm working on a presentation for the Webtrends Engage conference. My topic is quite specific and the time slot is very brief (10 minutes), so it's challenging me to do one heck of a presentation! I've been asked to speak to successful B2B Blogging. I've narrowed the keys to...
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Stop Applying. Start Hunting: Why Marketing Job Seekers Need to Flip the Script
The job market, especially in marketing, sales, and public relations, is full of talented people hiding behind LinkedIn profiles and job board applications, waiting to be discovered. Yet the reality is that discovery rarely happens that way. Today’s employers, especially at high-performing and growth-oriented companies, are not scrolling through job boards looking for the perfect...