This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Delivra: Elevate Your Email & SMS Marketing with Powerful Automation
Marketing teams today face overwhelming data, yet harnessing it effectively remains a challenge. Personalizing campaigns, optimizing timing, and delivering targeted messages at scale often require complex solutions that small teams struggle to implement. But what if marketing automation could be simple, seamless, and incredibly effective? That’s where Delivra comes in. Delivra Delivra is a robust email and SMS marketing automation…
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Content Marketing
Visual Storytelling: Boost Engagement with These 5 Do’s and Don’ts
Visual storytelling is the practice of using imagery—photos, videos, graphics, presentations, and even interactive experiences—to communicate ideas and narratives. It captures attention quickly, connects emotionally, and helps make complex concepts easier to understand and remember. In today’s digital environment, where people are inundated with content, the speed and clarity of visual communication are key advantages. Research shows the brain can…
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Customer Data Platforms
Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs
Integrating Generative AI (GenAI) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response (IVR) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their customers. A notable example is Yum! Brands, the parent company of Taco Bell, Pizza Hut, and KFC, partnering with NVIDIA AI to implement AI-driven…
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Martech Zone Tools
SwifDoo PDF: Unlock the Power of Smart, Simple PDF Editing and Management
Whether you’re editing a contract, translating a manual, or merging multiple documents into a single file, dealing with PDFs can often feel like a chore. Most tools are either too basic to be useful or too complex to justify the learning curve. For professionals and everyday users alike, the need for a flexible, lightweight, and intelligent PDF tool is more…
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Content Marketing
Indianapolis Colts
When I was unceremoniously terminated from my position as database marketing manager at the local newspaper, it was quite a relief. Having leadership within the newspaper industry that couldn’t comprehend how the Internet would transform human behavior was infuriating and frustrating… and I was tired of battling them every day. That said, getting fired as a single father is quite…
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Where are the Single Serving Restaurants?
Why aren't there restaurants that pay attention to serving sizes? With obesity raging in this country and restaurants serving enough for a family of 5 on a single plate, why isn't anyone taking advantage and doing the right thing? Surely there's a market out there.
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Me, Me, Me and Social Media
It’s not about you! One more time… it’s not about you! Each time I speak on social media, there are always those few puzzled participants that wonder why they should be diving in. There’s always concern about how they will manage it, the time involved, what the advantages to them are, and incredible concern about any disadvantages that their company…
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Content Marketing
Building Complex Templates with HubSpot
We’re pretty agnostic when it comes to platforms for marketing automation, landing page development and email marketing. We worked and got certified with HubSpot quite a few years ago, and we were impressed with som of the features, but design elements were a bit limited. That’s not the case any longer. One of our sponsors, FatStax, started with HubSpot but…
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E-commerce and Retail
Helium 10: AI-Driven Amazon Seller and FBA Tools for Growth and Success
Selling on Amazon offers tremendous opportunities, but navigating the competitive landscape requires more than just listing a product. With millions of sellers vying for customer attention, finding profitable products, optimizing listings, managing inventory, and running effective ad campaigns can be overwhelming. Without the right tools, sellers risk falling behind in rankings, missing out on potential sales, and struggling with inefficient…
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Content Marketing
Don’t become a Advertising Malware victim
The e-mail comes in. You’re excited. It’s a very high CPM deal from a major brand name advertiser. You don’t recognize the e-mail address of the sender. You think to yourself: “Hmmn..exampleinteractive.com. Must be a small interactive shop that the major brand is using”. You send back an e-mail asking for their IO (Insertion Order) and start looking at your…
