This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Social Media & Influencer Marketing
The De-Evolution of Social Media: From Utopian Promise to Digital Dystopia
In the early days of social media, I was captivated by its potential—a direct channel where brands, governments, experts, and individuals could communicate and educate without traditional media filters. It promised a democratized flow of information, unprecedentedly connecting creators and audiences. While social media remains a valuable tool for networking and information discovery, the landscape has become increasingly challenging due…
-
Marketing Books
The Four Universal Truths of Marketing: Based on First Principles
First principles thinking is a problem-solving approach that breaks complex issues into their most basic, undeniable truths, free from assumptions or conventional wisdom. Popularized by thinkers like Aristotle and later applied by innovators like Elon Musk, it involves questioning established practices and rebuilding solutions from the ground up. In marketing, first principles mean moving beyond trendy tactics or outdated playbooks…
-
Email Marketing & Automation
Your Email Open Rates May Be Low Because You’re Not Utilizing Alt Tags On Images
Tonight I received an email from Panera Bread. Like so many email programs nowadays, my email application automatically blocks images. As a result, here’s what the email looked like: Not too compelling… especially for a beautiful email that looked like this when all of the images were loaded: I can’t imagine how many people deleted the email without reading it…
-
Marketing Infographics
The Power of Facebook
On the heels of publishing Why Facebook Doesn’t Cut It, we find this infographic directly from the source… The Power of Facebook! If you skip through all the fluff of the big numbers, the bottom of the infographic is the real story… are business results there? Facebook says they are. In an analysis of over 60 campaigns on Facebook, 49%…
-
Sales and Marketing Training
Techical Simplicity: The Absurd Complexity of Modern Oxymoronic Terminology
A humorous list of the growing application of the oxymoron in today's technical marketing.
-
Sales Enablement, Automation, and Performance
CloudTalk: The AI-Powered Business VOIP System for Sales and Support
Companies need a reliable and intelligent communication system to optimize their outreach, streamline customer support, and enhance operational efficiency. Traditional phone systems often fail to provide the necessary tools for scaling and automation, leading to missed opportunities and inefficient workflows. Businesses require a solution that ensures seamless communication and integrates AI-driven insights to maximize performance. CloudTalk CloudTalk is an advanced…
-
Mobile Marketing, Messaging, and Apps
Robocalls- We won’t miss them!
We all get them, and almost universally hate them, the annoying call promoting some product or event that plays a recording or, even worse, speaks to you in a mechanical voice. Well, the FTC has enacted new rules and regulations regarding the placing of these calls. Jon Leibowitz, Chairman of the FTC, had some pretty harsh words on the subject.…
-
Social Media & Influencer Marketing
The Most Important Rule in Social Media PR
Want to know the best part of utilizing social media as part of your public relations campaigns? There are no rules. PR people are constantly being reminded of rules. We have to follow the AP Stylebook, news releases have to be written a certain way and executed at certain times. Social media is an opportunity for your company to break…
-
Analytics & Testing
Viralheat: Social Media Monitoring for SMBs
We’ve been on the lookout for a social media monitoring service for quite some time. A social media monitoring system allows you to set up brands and keywords and monitor various social media sites for mentions, sentiment and activity around those mentions. For companies, a social media monitoring strategy can be very lucrative for managing customer service issues, monitoring how…
-
E-commerce and Retail
Invoice Simple: Estimate, Invoice, And Collect Payments From Your Customers in Seconds
Managing invoicing for your business can feel like a full-time job. From creating estimates to tracking payments, the process can quickly become overwhelming, especially for small business owners who wear many hats. Staying organized and professional while saving time is critical, but traditional tools often fail to offer a seamless experience. Invoice Simple Invoice Simple is a user-friendly platform that…
