This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
Robocalls- We won’t miss them!
We all get them, and almost universally hate them, the annoying call promoting some product or event that plays a recording or, even worse, speaks to you in a mechanical voice. Well, the FTC has enacted new rules and regulations regarding the placing of these calls. Jon Leibowitz, Chairman of the FTC, had some pretty harsh words on the subject.…
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E-commerce and Retail
Invoice Simple: Estimate, Invoice, And Collect Payments From Your Customers in Seconds
Managing invoicing for your business can feel like a full-time job. From creating estimates to tracking payments, the process can quickly become overwhelming, especially for small business owners who wear many hats. Staying organized and professional while saving time is critical, but traditional tools often fail to offer a seamless experience. Invoice Simple Invoice Simple is a user-friendly platform that…
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Artificial Intelligence
Safely Integrating Autonomous AI Into the Enterprise: Why MCPs, HITL, and Data Access Gateways Are Non-Negotiable
As enterprises race to harness the productivity and automation potential of artificial intelligence (AI) and machine learning (ML), a new architectural problem has emerged—how do you safely allow autonomous systems to interact with sensitive data and core business systems without compromising security, compliance, or operational integrity? This isn’t a theoretical concern. Autonomous agents can now make decisions, trigger workflows, and…
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E-commerce and Retail
Top 10 Magento Extension Development Companies in 2025
Magento, now rebranded as Adobe Commerce for enterprise deployments, remains one of the most flexible and powerful e-commerce platforms available today. Its adaptability is primarily due to its modular architecture, where self-contained units of code, called extensions or modules, can be installed to expand or modify the store’s functionality. Custom extensions are tailored to solve the specific challenges your store…
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Marketing Infographics
International Text Messaging Statistics
There are 4.2 billion mobile users utilizing text messaging worldwide…. that’s 3 out of every 4 people on Earth! It also makes text messaging the #1 most used data service in the world with 6.1 trillion tweets sent last year. In fact 48 million people have cell phones… but NO electricity, often using their car batteries to charge their phones.…
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Artificial Intelligence
Marketing’s Next Challenge: When AI Unlocks Potential, but Culture Fails to Deliver
Marketing has always been a balance of art and science, creativity and analytics. However, as technology continues to evolve, it has the potential to be either an enabler of innovation or a bureaucratic bottleneck that stifles progress. The rise of artificial intelligence (AI) marks an inflection point at which the limitations of traditional systems, user interfaces (UI), and structured data…
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Content Marketing
You’re All The Same, Only Different
We hear it all the time, “We’re different”. And we often hear from marketers, “You’re all the same”. Last night I had the pleasure of being on a Smartups marketing panel with Jeb Banner, Gail McDaniel, Brian Phillips, and George Evans. It was such a great panel… all of us were outspoken and all of us have quite a different…
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That’s One Word…
Here’s someone that was really paying attention at work! When you tell folks the name of your company – and there’s no space in the name, you often state… “That’s Patronpath P-A-T-R-O-N-P-A-T-H… one word…”. We never expected this, though:
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Content Marketing
Webinar Alert: Conversions Through Storytelling
Sure, we’ve all heard it before. We have to tell stories that are relevant and meaningful in order to attract prospects and make conversions. But, if we’ve heard it before, then it is clearly something that works. However, the concept of storytelling has always been a “soft” subject instead of something that can be turned into a science. Lucky for…
