This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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ATTN: Social Media Application Developers
Twitter . Facebook . LinkedIn. My blog . My company . Aside from those, I have a Google account. I have a gravatar account. I have a WordPress account. I have a Yahoo! account. I'm on Flickr. Delicious. Technorati. Ning. Before that there was MySpace. And AOL. Back in the...
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Why Don’t You Know Who I Am?
It's important to prequalify our marketing prospects to ensure we are getting the right customer. If we sign the wrong customers, we immediately know because our productivity lags, meeting volumes increase, and more and more frustration enters the relationship. We don't want that. We want clients that understand our process, value our relationship and see...
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Measuring Customer Engagement Real-Time via Voice Behavior Analytics
We just wrote about the importance of response times and the opportunity for your sales or customer service team to respond... and discussed the quality of their response as well. What if you could actually measure the impact of your conversations with your customers? It's possible with Cogito Dialog . Cogito Dialog...
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I Wish Marketers Would Stop Saying This…
Jenn and I visited the headquarters of Genesys this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said...
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Manufacturing Ideation: How AI Engines Can Reshape the Marketplace of Innovation
For centuries, productivity was defined by the ability to manufacture physical goods. Economic strength was measured by factory output, inventory, and other indicators. Education systems were designed to feed that model by training people to follow processes, specialize narrowly, and fit into clearly defined roles. Even as global labor shifted and automation hollowed out traditional...
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The Ultimate Content Marketing Guide: Strategies, Best Practices, and Insights
Content marketing has become indispensable for businesses looking to connect with their audience, build brand awareness, and drive profitable customer action. This comprehensive guide will explore the ins and outs of content marketing, providing you with the knowledge and strategies needed to create a successful content marketing campaign this year and beyond. ...
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Three Pillars of Search Engine Optimization
Search Engine Optimization (SEO) has changed over the years but many professionals haven't kept up. I still attend events where speakers talk about outdated techniques and provide business owners with wrong information. We don't just spout off on SEO, we have been leaders in this industry for many years. We've also achieved incredible ranking for...
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How Your Hosting Can Affect Your SEO
Yes, your hosting can have an impact on your SEO. Surprised? So are most people when they learn that their hosting plan can impact their potential for reaching high SERPs. But why? And how? Turns out, your hosting plan affects three major areas which all affect your rankings: Security, Location, and Speed. We'll give you a...
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JustReachOut: AI-Powered PR Outreach to Land Press Features and Backlinks
Getting media coverage and high-quality backlinks is essential for growing your brand, but traditional PR outreach can be expensive and time-consuming. Hiring an agency often means paying thousands of dollars while handing over control of your brand’s story to someone else. What if you could take charge of your PR strategy and...
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How Digital Asset Management Impacts Content Management
In previous posts, we've discussed What Digital Asset Management Is , Why Digital Asset Management is Critical to Marketing Overall , as well as How to Justify the Expense of Digital Asset Management . In this infographic from Widen, they detail the specifics of how digital asset management will help...