This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
E-commerce and Retail
5 Ways that Tablets are Changing the Retail Experience
This week I was shopping in the local CVS pharmacy and was pretty intrigued when I noticed a full, multimedia display with video and sound promoting one of the electric razors. The unit fit right on the shelf, didn’t take up much space, and had directional speakers. I suppose it won’t be too long before we see tablet stations at…
-
Analytics & Testing
Rant: The “P” Word
Great marketers enjoy talking about Return on Investment. Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn’t driving too many leads and they were spending quite a bit of money on a number of external programs to drive leads into their sales funnel. The problem that we…
-
Sales Enablement, Automation, and Performance
Pitch Less. Ask More. Win More.
We’ve all heard about the elevator pitch—that concise, persuasive spiel meant to capture attention and inspire action in the short time it takes to ride a few floors. It’s a business cliché that endures. However, like many clichés, it deserves closer examination. The irony is right in the name. Think about the modern elevator experience: you step in, everyone faces…
-
Email Marketing & Automation
Same Email Marketing Pains…10 Years Later.
I hit the road last week to visit a Delivra client and speak at the eMarketing Association event in Providence, RI. What I learned is this… email marketers have the same problems they did 10 years ago when I started in this business. Despite the advance of technology and adoption, real-life marketers struggle every day with list building strategies, engagement,…
-
Artificial Intelligence
Hume: Ushering in the Era of Emotionally Intelligent Voice AI for Text-to-Speech
In a world saturated with synthetic voices and emotionless assistants, Hume AI stands out as a genuine leap forward. Far from being just another text-to-speech (TTS) system, their Octave platform is a new breed: the first speech-language model built on a large language model (LLM), capable of understanding not just the words we write, but the emotions and intentions behind…
-
Sales and Marketing Training
Entre-Commuting and the Outdated Logic of the Modern Workday
Entre-commuting refers to the modern practice of using transit or nontraditional work locations—like coffee shops, trains, or even parked cars—to complete entrepreneurial or remote work tasks. This emerging work style leverages mobility, flexibility, and technology to transform formerly unproductive time into productive opportunities. It’s a subtle but powerful rebellion against the notion that work only happens when you’re physically present…
-
Content Marketing
The Message Produces Results
When we’re marketing, a lot of times, we think solely about the results. I want to convert this many prospects, we want people to be aware of Product X, I want this many retweets/shares, etc. Don’t get me wrong, it is definitely important to track these things in order to know if our marketing message are working. However, I have…