Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Marketing Infographicssocial tools workplace

    How We Use Social Tools in the Workplace

    In a study from Microsoft on Social Tools Usage and Perceptions in the Enterprise, it appears that they’ve uncovered yet more evidence that women are much smarter than men. Men are more likely than women to say these restrictions are due to security concerns, while women are more likely to blame productivity loss. Ugh. It’s so unfortunate that, after all…

  • E-commerce and Retailtablets instore experience infographic

    5 Ways that Tablets are Changing the Retail Experience

    This week I was shopping in the local CVS pharmacy and was pretty intrigued when I noticed a full, multimedia display with video and sound promoting one of the electric razors. The unit fit right on the shelf, didn’t take up much space, and had directional speakers. I suppose it won’t be too long before we see tablet stations at…

  • Analytics & TestingDepositphotos 22675653 s

    Rant: The “P” Word

    Great marketers enjoy talking about Return on Investment. Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn’t driving too many leads and they were spending quite a bit of money on a number of external programs to drive leads into their sales funnel. The problem that we…

  • Sales Enablement, Automation, and PerformanceElevator Pitch

    Pitch Less. Ask More. Win More.

    We’ve all heard about the elevator pitch—that concise, persuasive spiel meant to capture attention and inspire action in the short time it takes to ride a few floors. It’s a business cliché that endures. However, like many clichés, it deserves closer examination. The irony is right in the name. Think about the modern elevator experience: you step in, everyone faces…

  • Artificial IntelligenceBrainiest.AI: How Marketers Can Use AI to Improve Strategy and Content Quality

    Brainiest.AI: How Marketers Can Use AI to Improve Strategy and Content Quality

    AI is becoming an invaluable tool for marketers looking to streamline their strategies and enhance content quality. However, despite its potential, many marketers face challenges when integrating AI effectively into their campaigns. Table of ContentsThe Challenge: Leveraging AI Without Losing Human TouchBest Practices for Integrating AI in Your Marketing StrategyBalance Automation with Human-Led StrategyStart Simple with Repurposing ContentLean on AI…

  • Email Marketing & Automationdelivra

    Same Email Marketing Pains…10 Years Later.

    I hit the road last week to visit a Delivra client and speak at the eMarketing Association event in Providence, RI. What I learned is this… email marketers have the same problems they did 10 years ago when I started in this business. Despite the advance of technology and adoption, real-life marketers struggle every day with list building strategies, engagement,…

  • Artificial IntelligenceHume: Ushering in the Era of Emotionally Intelligent Voice AI for Text-to-Speech

    Hume: Ushering in the Era of Emotionally Intelligent Voice AI for Text-to-Speech

    In a world saturated with synthetic voices and emotionless assistants, Hume AI stands out as a genuine leap forward. Far from being just another text-to-speech (TTS) system, their Octave platform is a new breed: the first speech-language model built on a large language model (LLM), capable of understanding not just the words we write, but the emotions and intentions behind…

  • Sales and Marketing Training
    Entre-Commuting and the Outdated Logic of the Modern Workday

    Entre-Commuting and the Outdated Logic of the Modern Workday

    Entre-commuting refers to the modern practice of using transit or nontraditional work locations—like coffee shops, trains, or even parked cars—to complete entrepreneurial or remote work tasks. This emerging work style leverages mobility, flexibility, and technology to transform formerly unproductive time into productive opportunities. It’s a subtle but powerful rebellion against the notion that work only happens when you’re physically present…

  • Content MarketingiStock 000004792809XSmall1

    The Message Produces Results

    When we’re marketing, a lot of times, we think solely about the results. I want to convert this many prospects, we want people to be aware of Product X, I want this many retweets/shares, etc. Don’t get me wrong, it is definitely important to track these things in order to know if our marketing message are working. However, I have…

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