This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Same Email Marketing Pains…10 Years Later.
I hit the road last week to visit a Delivra client and speak at the eMarketing Association event in Providence, RI. What I learned is this… email marketers have the same problems they did 10 years ago when I started in this business. Despite the advance of technology and adoption, real-life marketers struggle every day with list building strategies, engagement,…
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Analytics & Testing
Rant: The “P” Word
Great marketers enjoy talking about Return on Investment. Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn’t driving too many leads and they were spending quite a bit of money on a number of external programs to drive leads into their sales funnel. The problem that we…
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Sales and Marketing Training
Entre-Commuting and the Outdated Logic of the Modern Workday
Entre-commuting refers to the modern practice of using transit or nontraditional work locations—like coffee shops, trains, or even parked cars—to complete entrepreneurial or remote work tasks. This emerging work style leverages mobility, flexibility, and technology to transform formerly unproductive time into productive opportunities. It’s a subtle but powerful rebellion against the notion that work only happens when you’re physically present…
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Content Marketing
Lusso Launch: Brand an Exotic Car Running the Las Vegas Strip
Lusso Launch is a sports car meets customer pick-up service in major cities (currently Denver and Las Vegas). Imagine getting picked up in a Lamborghini, Ferrari, McLaren, Porsche, Aston Martin, Bentley, Rolls Royce, Mercedes, Corvette, Viper, BMW i8, Ford GT, or Nissan GTR for your next night out. Lusso Ride has a variety of service offerings to meet your transportation needs. Our…
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Analytics & Testing
Zonka: Revolutionizing Customer Experience Management with AI-Driven Feedback and Insights
Delivering a seamless and personalized customer experience has become the cornerstone of business success in today’s competitive landscape. Whether you’re leading a global enterprise or a startup, understanding customer sentiment and acting on it effectively is vital. The challenge lies in gathering, analyzing, and acting on feedback from multiple touchpoints without overwhelming resources. Zonka Enter Zonka, an AI-powered customer experience…
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Paid and Organic Search Marketing
Semrush: Find The Best Keywords in 2025 with the Keyword Magic Tool
Understanding your audience’s search behavior is the secret to a successful digital strategy. Whether you’re an SEO pro, a content marketer, or a PPC advertiser, finding the right keywords can determine your campaigns’ reach, engagement, and ROI. However, uncovering those keywords can feel like searching for a needle in a haystack—unless you have the right tool. Semrush Keyword Magic Tool Semrush’s…
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Email Marketing & Automation
Stealing the Bait from Phishers
Have you ever gone fishing where you keep dropping your line and a few minutes later your bait is gone? Eventually, you pick up your line and go elsewhere, don’t you? What if we applied this to Phishing? Perhaps every single person that receives a phishing email should actually click through on the link and enter bad information in the…
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Mobile Marketing, Messaging, and Apps
The Death of the Agency of Record
The landscape is morphing for agencies. In the last week, I’ve been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by one company to increase their search engine ranking. After reviewing their site for under a minute, I let them know…
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Content Marketing
Technology Fueling Economic Growth in Indiana
As a judge for the 2011 Mira Awards, I had a chance to spend a day meeting with founders, inventors, programmers and business leaders making a significant impact in our technology landscape. While I can’t tell you who the winners are, you will need to attend the Mira awards next month, I can tell you there are some really exciting…
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Social Media & Influencer Marketing
How Marketers Can Weather a Possible TikTok Ban
For marketers, these past weeks have been a nail-biting rollercoaster ride as the deadline came and went for the potential ban of TikTok in the U.S. For now, with the new presidential administration in its corner, the Chinese-owned social media platform continues to operate normally following a brief 12-hour shutdown. However, that could change in a few months should the…
