This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Our Secret to Search Engine Optimization
Here’s a typical example of the ranking stats for competitive keywords for one of our clients: Each line represents a keyword, and the Y-Axis is their ranking as recorded by Authority Labs. Less than 2 months in, and we’re about to get them on page 1. Within 6 months, we’ll really have some great rank for them. With over 20…
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Customer Data Platforms
Attio: An AI-Driven, Next Generation CRM That Instantly Maps to Your Business Model
Traditional customer relationship management (CRM) platforms often demand weeks of configuration, rigid data structures, and manual data entry before delivering value. That’s no longer good enough. Fast-moving businesses need a CRM ready when they are—intelligent, adaptive, and automated from day one. Attio Attio is the next generation of CRM. Designed for speed, flexibility, and scale, it sets up in minutes,…
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Artificial Intelligence
Marketing Predictions for the Rest of 2025 and Beyond
2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must be aware of, as we look to the second half of 2025—and the second half of the decade. My experience…
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AT&T: A Perfect Sale followed by a Disastrous Delivery
When we decided to move from our office to a new one, one of the first folks I called was AT&T. Nothing was more important in this move than ensuring our fax and phone lines were up. After a couple of voice prompts, the representative quickly picked up the phone and answered every question I had. She was pleasant, knowledgeable,…
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Social Media & Influencer Marketing
Our Social Responsibility in Social Media
Whether you like it or not, as your company begins to build a dialogue in social media you have a responsibility. You have a responsibility to your audience and your company to uphold the quality of those conversations. I hate visiting a major media outlet and seeing nothing but lies, trolls and spammers take over a page. It tells me…
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Analytics & Testing
Google Experiments in Google Analytics… Meh
Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which objective you’d like to test and, eventually, you’ll also get updates by email about how your experiment is doing. Here’s…
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Content Marketing
Lyris Launches Automated Content Personalization
Lyris has released Lyris Predictive Personalization, a content engine for publishers to combine machine learning with digital messaging automation to deliver contextually personalized content to each individual subscriber. By effectively combining content with audience demographic and behavioral data, Lyris Predictive Personalization increases conversions and advertising revenue by empowering publishers to maximize engagement. Clients are already seeing a 2x to 3x…
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Paid and Organic Search Marketing
The Secret of SEM: Google Results Are Rigged
A friend of mine shared some results of his revenue for the last 2 years with Text Link Ads, a service where you can buy and sell links. Publishers sell links simply to make money – and there’s quite an opportunity for an established blog with a good following and ranking. For Advertisers, the opportunity is to use backlinks to…
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Social Media & Influencer Marketing
Influence: It’s Never As Simple as Fan and Follower Counts
Influencer marketing has become a crucial aspect of many companies’ marketing strategies. Influencers are individuals who have the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. Here are seven ways to drive influencer marketing results by effectively identifying and engaging with the right influencers to promote your products or…
