This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Scrutiny Effect: Why Overpromising in Marketing Backfires in an AI-Driven World
Marketing has always lived in the tension between emotion and expectation. On one side is the human need to feel understood, hopeful, and confident that a product or service will solve a real problem. On the other hand, is the practical reality that no solution is perfect, no outcome is guaranteed, and no organization is...
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5 Point Email Marketing Holiday Checklist
It's Fall which means back to school shopping is in full swing and students are on their way back to the classroom. However, Timing. Be aware that even though it's only August, several people are already starting to look into gift ideas. If they find it for the right price, they go...
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B2B Video Marketing: Videos Have Increasingly Influenced Purchasing Decisions in 2025
B2B buyers have changed how they learn, evaluate, and decide — and video has become one of the most influential mediums shaping that journey. eMarketer’s B2B Video Marketing 2025 report highlights a significant shift: video is no longer a supporting asset but an essential driver of trust, clarity, and measurable revenue impact. For martech professionals...
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Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook... how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up with the value. That's a problem. Some companies simply add "twitter.com" as a referring...
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Unlocking SaaS Growth Through Organizational Maturity
Customer experience ( CX ), internal collaboration, and agile decision-making are key factors that define market leaders. SaaS companies can no longer afford to operate in silos or underutilize their technology stack. The maturity model developed by the Chess Media Group, popularized in Jacob Morgan’s book, The Collaborative Organization , provides...
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Building Your Business on Rock or Sand: The Hidden Cost of Poor Data Integrity
I’m currently a vice president at a fast-growing SaaS company that has achieved over 400% year-over-year growth. Amid that kind of expansion, it would be easy to chase new features, aggressive marketing campaigns, and automation at scale. But instead, the company is making a less glamorous, though far more critical, investment—ensuring that every piece of...
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Checking Your Site’s Rank with Personalized Search
One of my clients called last week and asked why, when she searched, her site was first in the rankings but another person had her down the page a bit. If you hadn't heard the ruckus, Google has turned on personalized search results permanently. That means that based on your search history, your results...
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Addvocate: Identify, Amplify, Measure, Optimize, Govern
Companies don't take advantage of the powerful force they have internally when it comes to social media. We watch all the time as companies employ 1 or 2 social media folks to manage a corporate social media presence. They work hard, they distribute great content, but they're in their own bubble when it comes to...
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When WordPress Redirects Become a Server-Killing Vulnerability
I’ve spent years optimizing WordPress sites, tuning MySQL, standing up server configurations, and chasing down performance bottlenecks. But nothing prepared me for the discovery I made when my own server began melting under relentless CPU load over the last month. It wasn’t a traffic spike. It wasn’t a failing plugin. It wasn’t even a bad...
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Do Big Follower Numbers Really Count?
If I could add 100 subscribers or 10,000 subscribers online, it may not make a difference to my bottom line. I need to attract the right subscribers to actually get business from them. I've even written in the past that marketing is not about the eyeballs , it's about the intent. Have...