This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The 3 Dimensions of a Balanced Email Marketing Strategy
Many marketers focus their strategy for email marketing simply on output productivity and the performance of the email. This misses some enormous dimensions that are impacting the overall success of your company to compete against an inbox that’s piled high for your subscribers’ attention. There are 3 dimensions to any analysis that is executed after an email marketing campaign: Email…
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Pro Rank Tracker: Dominate SEO with Unmatched Rank Tracking Accuracy
Frustrated by vague keyword reports and unreliable ranking data? For SEO professionals, agencies, and website owners, staying ahead of search engine algorithms requires precision, consistency, and transparency. Yet too many tools offer inflated promises and fall short when it comes to reliable, actionable insights. If your SEO reports are losing trust—or worse, your rankings are slipping—it’s time for a platform…
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Responsive Design and the Mobile Search Tipping Point
One of the reasons why we pulled the trigger on getting our site up on a new mobile-optimized theme wasn’t just all the noise that Google and professionals were making in the SEO space. We were seeing it for ourselves in the observations of our clients’ sites. On our clients with responsive sites, we could see a substantial growth in…
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Get offline, get unplugged, at least for a while
I first got online and got my first e-mail address in early 1995. In late ’95 I launched my Web design business. Having my own company meant being online and available to my customers all the time. I was always plugged in. Even on vacation I brought my now vintage NEC laptop. As time went by I joined various startups.…
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Me, Me, Me and Social Media
1.webp” class=”s3-img” border=”0″ alt=”mean.jpg” align=”left” />It’s not about you! One more time… it’s not about you! Each time I speak on social media, there are always those few puzzled participants that wonder why they should be diving in. There’s always concern about how they will manage it, the time involved, what the advantages to them are, and incredible concern about…
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Bow Thrusters, Blogging, and Business Communication
While in the U.S. Navy, one of my tasks as an electrician was to stand bow thruster control. A bow thruster was a propeller in the middle of a tunnel that ran from one side of the ship to the other on the bow (front). It’s a massive electric motor that the bow thruster ran on, requiring a dedicated generator…
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What is Big Storage VPS and Why Should You Choose It?
Data storage and processing are key factors for the successful operation of any business. Virtual Private Server (VPS) is a widely adopted technology that combines the flexibility of cloud services with the reliability and control of a dedicated server. A particularly important concept is Big Storage VPS — this technology ensures scalable, secure, and efficient data storage, tailored to business needs. Cloud…
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Causes: Charity + Facebook = WIN!
I’m not a fan of Facebook, that probably won’t change anytime soon. Aside from the ridiculous ads that won’t go away no matter how many times I ask (see screenshot below), Facebook is a closed system – they want all activity to happen within their platform. This is constraining… and lessons should have been learned from AOL and MySpace. In…
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Responsive Design, Getting it Right
According to Wikipedia, responsive design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Responsive design is becoming very popular since it doesn’t require the designer to generate multiple interfaces to…
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Greed, Fear, and Failed Entrepreneurs
The most significant difference I’ve observed in all the companies I work for on success versus failure is the ability of the entrepreneur or business to execute. It frustrates me to watch friends and fellow entrepreneurs not realize their success simply because they don’t execute. Fear and greed are the two things I see that stop entrepreneurs. Here are a…
