This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Bing It On!
Microsoft is taking Google head on with a word that's been synonymous with search and Google = relevance. Here's the first commercial that Microsoft is running . I truly hope that Microsoft can aggressively challenge Google with Bing . For the last few days, I've used it as my default search engine, and I'm...
-
Checking Your Site’s Rank with Personalized Search
One of my clients called last week and asked why, when she searched, her site was first in the rankings but another person had her down the page a bit. If you hadn't heard the ruckus, Google has turned on personalized search results permanently. That means that based on your search history, your results...
-
Media Is Failing Because a Lack of Faith in Itself
Yesterday I had a great conversation with Brad Shoemaker , a local media expert with a long history trying to drag radio into the digital age. It just so happened that another friend, Richard Sickels , walked into the office. Richard had a great history in radio as well. We talked a ton...
-
Reward with Autonomy, Mastery and Purpose
Rewards. At a couple of my last jobs, my bosses were always shocked that I didn't care about monetary rewards. It's not that I didn't want the money, it's that I wasn't motivated by it. I'm still not. In fact, it was always a little insulting to me - that I would somehow...
-
Should Web 2.0 Design be Scrapped?
Elliot Jay Stocks is putting out the battle cry for designers... abandon the Web 2.0 look and fight your clients who push for it. NOTE: Be sure to visit Elliot's site , the design is absolutely stunning. I disagree with Elliot that it should be destroyed. Working in the Marketing field, you...
-
Putting a Value on Social Media with Tourism
Pat Coyle and I met with the great team at the Indiana Office of Tourism today. The team has been recognized as the top tourism office in the country for adopting social media strategies - and it's working . Pat and I will be speaking in September to over 55 visitor bureaus...
-
How Should Content Marketing Impact Your Selling?
When I first wrote the title for this post, I wrote How Does but I honestly don't believe too many companies understand how each impacts the other so I changed it to How Should . We often see beautiful whitepapers and case studies produced by marketing departments that are branded flawlessly, worded...
-
Your Content Stinks Because It’s Missing These Elements
Industry report after report continues to purport the fact that hyper-relevance and personalization are absolute keys to increasing conversion rates. So why then do content marketers continue to write general drivel that is just like everyone else's drivel? Last night I did a presentation at a local Sparks event and I called it ...
-
Why Social Sharing Died: Algorithms, Pay-To-Play, App Behavior, and Automation
I recently opened the X app, spotted a post I wanted to read more about, and tapped the link—only to have it open in X instead of launching my browser. And there it was: they’ve adopted the same in-app trap. Ugh. For more than a decade, social media platforms acted as powerful distribution engines for...
-
5 Ways that Tablets are Changing the Retail Experience
This week I was shopping in the local CVS pharmacy and was pretty intrigued when I noticed a full, multimedia display with video and sound promoting one of the electric razors. The unit fit right on the shelf, didn't take up much space, and had directional speakers. I suppose it won't be too long before...