This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
Finally – A Resource to Keep Abreast of Social Media Marketing!
The incredible folks at Social Media Examiner have launched their exclusive membership community, The Social Media Marketing Society. The purpose of the Society is to help you discover new ideas, avoid trial and error, implement the newest social tactics and find what works best with social media marketing. When you join the Society, you’ll receive three original training sessions each…
- Marketing Infographics
Social Media Timing
Some very intriguing stats on social media timing from @danzarrela, put into a beautiful infographic by the folks at Kissmetrics. Utilizing techniques to schedule your social media engagement can maximize the exposure your content will get in social networks. Included are stats for Facebook and Twitter on what days and times are best to maximize the audience size and the…
- Content Marketing
The Power of Corporate Blogging for Content Marketing
This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler, accomplished speakers and consultants assisting businesses to take it to the next level. The topic, of course, was Corporate Blogging! During the show, Dan Waldschmidt asked some fantastic questions that I wanted to share since we couldn’t go into too…
- Content Marketing
Sitelock: Protect Your WordPress Website and Visitors
WordPress security is one of those things that’s often left until it’s too late. About once a quarter I’m asked to help clean up a site that’s been attacked. The attacks happen because WordPress is left without updating and a known security hole is taken advantage of. Or, more often, it’s a poorly developed theme or plugin that’s not been…
- Marketing Infographics
Social Sharing Statistics
I just wrote about utilizing social sharing on your landing pages, so the timing of this infographic couldn’t be better. The numbers are staggering on how social is impacting your brand’s visibility online. Unlike other mediums, we consistently find that social sharing is a fantastic opportunity to spread the word via relevant social networks. A social share combines the advantages…
- Email Marketing & Automation
5 Email Mobile Trends You Need to Take Into Consideration
One of the things that we often do is pay attention to a comparison of our traffic and open rates from the same period last month or the same period last year. Checking your own metrics and seeing how well you’re performing is important – but you also have to adjust for how consumers are changing. Mobile is one of…
- Content Marketing
Has Small Biz Social Media Changed?
Last summer we surveyed small business owners to understand how they were using social media. The results were documented in a series of white papers. A lot has changed in the last year. My perception is that more businesses then ever are engaged in social media, or at least testing the waters. It that is the case, it seems like a…
- Email Marketing & Automation
Email Marketing Stats You Need to Know
I’m not too sure every single email marketing statistic here is imperative to your email marketing, but a few of them really stand out to me: Email Advertising Revenue is surprisingly low and far underutilized. I’m always surprised on our own blog that the header ad consistantly sells out… but no one has purchased advertising on our daily and weekly…
- Sales Enablement, Automation, and Performance
PointCo: How Lead Generation Specialists Accelerate Small Business B2B Sales Growth
Businesses are continually seeking strategies to enhance efficiency and drive growth. One such strategy gaining prominence is outsourcing lead generation (LeadGen). This approach offers several compelling advantages that can significantly impact a company’s bottom line. Access to Advanced Data Platforms Specialized lead generation firms have invested heavily in sophisticated data platforms that provide accurate contact information and intent data. These…
- Social Media & Influencer Marketing
The Prestige Formula: Inside Abdulbasyr Makhtibekov’s Method for Engineering Desire in the High-End Auto Market
A seasoned marketing expert reveals how identity, emotion, and cultural context drive demand in the world of luxury automobiles. As global demand for luxury automobiles continues to surge, the market is projected to grow from $623.9 billion in 2024 to $920.17 billion by 2029. It’s no longer enough for high-end brands to rely on horsepower or heritage. In a space where technical…
