This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Is Twitter in Your Service Channel Yet?
If I call your company with a complaint or question, only your customer representative hears me. If I ask on Twitter, though, my 8,000 followers hear me... and those that retweet expand the audience into their networks. Twitter is quickly becoming a democratizing factor to customers who want answers. Are you listening to Twitter? Twitter isn't...
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Martech Zone: Welcome To My New Martech Publication!
It's only been a year since I last reskinned our WordPress site. While I liked the layout, I had a ton of plugins and customizations to make it function the way I wanted it, too. With WordPress, that can begin to spell disaster from a performance standpoint and I was seeing the cracks in...
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Responsive Design and the Mobile Search Tipping Point
One of the reasons why we pulled the trigger on getting our site up on a new mobile-optimized theme wasn't just all the noise that Google and professionals were making in the SEO space. We were seeing it for ourselves in the observations of our clients' sites. On our clients with responsive sites, we could...
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Social Gifting and Wish Lists
One trend in e-commerce that's arriving is the ability to collaboratively purchase gifts. While we do it with charity raises, now you can get together with friends and raise money to purchase a more expensive gift for a friend. It's a great idea and one that will drive larger purchases online. Countmein is...
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LinkedCamp: Leverage B2B Sales Automation To Prospect On LinkedIn
If you haven't followed Martech Zone on LinkedIn , I will encourage you to. We've expanded to sharing our posts on our LinkedIn company page so that people can follow and discuss them in a professional environment. LinkedIn continues to dominate as the primary network and connection tool I...
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Curated Social Media Wisdom from Top Enterprise Experts
What do Big Company Social Media Professionals know that the rest of us might not be so clear about? ReferralCandy dug into data from Jay Baer ’s latest ebook, Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals to see if we could...
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Masterful Branding: West Baden
My husband, the fabulous and talented creative director Steve Nealy (shameless plug), and I spent a few days this week at the historic West Baden Springs Hotel in southern Indiana. Let me say before I get into the meat of this that if you live within a drive (or even beyond) of this hotel and...
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Open = Growth
I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central to their organization's operation. As I looked at viable solutions...
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Presentation: Going Social – The Business Edition
Yesterday, I presented to the local International Association of Business Communicators chapter. The audience dynamics were mixed between small and large companies. The attendees were business people who spanned social media - from newby to experienced social marketers. Going Social ...
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Premature Elaboration: The Fine Art of Snatching Defeat from the Jaws of Victory
Every profession has its villain. In sales and marketing, it’s not the competitor, the economy, or the procurement department. It’s something far more insidious, more subtle, and often self-inflicted: Premature Elaboration A long-time friend, mentor, and outstanding enterprise sales leader, Doug Theis, uses the term to describe one of the saddest moments in business—the moment...