This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
8 Guiding Principles to Hiring an Email Marketing Expert
In part one (You Might Need an Email Marketing Expert If...) we discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now we?ll outline the guiding principles to consider before hiring an email marketing agency, email marketing consultant or in-house email marketing manager.
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Analytics & Testing
Context, Vision and Sharing Stupidity
As I drive down the highway, I think it’s nothing short of a miracle that I make it to work alive and (almost) on time. I think it’s nothing short of a miracle because when I’m not working with very smart people, I’m reading a lot of stupid crap on Twitter and Facebook… and watching a lot of stupid crap…
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Content Marketing
Feeding the Content Beast with Rallyverse
Companies with great content strategies aren’t limiting the value of their program to content that they alone write. There’s a massive quantity of content hitting the web every single second… some good, some bad. The ability to tap into that firehose, pull out the gems, and share it with your audience is a huge advantage over your competitors. If you…
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Marketing Infographics
Responsive Design and the Mobile Search Tipping Point
One of the reasons why we pulled the trigger on getting our site up on a new mobile-optimized theme wasn’t just all the noise that Google and professionals were making in the SEO space. We were seeing it for ourselves in the observations of our clients’ sites. On our clients with responsive sites, we could see a substantial growth in…
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Advertising Technology
Boost Your Brand with Custom Patches: The Ultimate SWAG for Lasting Impressions
Standing out is everything. Whether you’re a small business, event organizer, or creative brand, you need unique, cost-effective ways to get noticed. Custom patches are one of the best-kept secrets in marketing—an affordable, stylish, and durable way to showcase your brand and turn customers into walking billboards. Unlike traditional SWAG giveaways that get tossed aside, patches are a high-impact promotional…
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Content Marketing
Unity Asset Store: Create Stunning Branded Experiences with Discounted Bundled Assets for Unity
Immersive experiences continue to grow in popularity. Whether launching a virtual showroom, developing an interactive training simulation, or building an augmented reality product demo, the need to deliver polished, responsive, and emotionally resonant content has never been greater. But creating these experiences from scratch can be time-consuming, costly, and technically complex. Unity Unity is a real-time 3D development platform used…
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Content Marketing
Talkia: Create High-Converting Voiceovers Without Hiring a Voice Actor
Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn’t just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. Talkia Talkia is advanced text-to-speech software that uses the…
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Content Marketing
What is Big Storage VPS and Why Should You Choose It?
Data storage and processing are key factors for the successful operation of any business. Virtual Private Server (VPS) is a widely adopted technology that combines the flexibility of cloud services with the reliability and control of a dedicated server. A particularly important concept is Big Storage VPS — this technology ensures scalable, secure, and efficient data storage, tailored to business needs. Cloud…
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The 5 Deadly Mistakes of Product Management
I’ve been working day and night for the last couple of weeks. It’s been gruelling, especially since I have a number of side projects that I had committed to working on. I’m exhausted… one night this week I came home and went to bed and woke up 12 hours later. I’m pretty sure I caught a cold and my body…
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Content Marketing
When Deploying a New Site: Measure Twice, Cut Once
Online Marketers often develop their newly designed web site strategy by spending all the time designing and then deploying the new site… then measuring the results of the change. I shutter when I see some companies deploying multiple sites within months of each other because each one “didn’t work”. Before you begin to even plan the designs of the new…
