This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
How to Correct 4 Mobile Marketing Mistakes You’re Making
On this upcoming Marketing Technology podcast, we’re actually discussing the use of forms, optimization of forms, and – of course – the great folks atFormstack came up in the conversation! Pointedly, we were discussing the optimization of forms for mobile devices – a critical strategy. Chris Lucas and the team atFormstack recently released this infographic that lists 4 common mistakes…
-
Top 9 Ways to Save Time and Money with Marketing Automation
Automating repetitive marketing tasks like emails, social media updates, and other website actions can free up valuable time, allowing you to focus on bigger-picture strategies. Here are nine marketing automation strategies to help your business save time, money, and resources. Table of ContentsSocial Media Updates & PostsDynamic ContentContent AmplificationClient Reservations & AppointmentsLead ManagementPost-Purchase Email SeriesLead Scoring & SegmentingUpsell OffersIncentive &…
-
Entre-Commuting and the Outdated Logic of the Modern Workday
Entre-commuting refers to the modern practice of using transit or nontraditional work locations—like coffee shops, trains, or even parked cars—to complete entrepreneurial or remote work tasks. This emerging work style leverages mobility, flexibility, and technology to transform formerly unproductive time into productive opportunities. It’s a subtle but powerful rebellion against the notion that work only happens when you’re physically present…
-
The Sad Facts of Happiness
I believe that I am in charge of my own happiness. There are a number of outside influences (money, work, family, God, etc.) but in the end, it’s me that decides whether or not I am happy. 1.webp” alt=”Madonna” />This morning, I watched the news and it’s plastered with Madonna on Oprah explaining her adoption of a child from Africa.…
-
Sitelock: Protect Your WordPress Website and Visitors
WordPress security is one of those things that’s often left until it’s too late. About once a quarter I’m asked to help clean up a site that’s been attacked. The attacks happen because WordPress is left without updating and a known security hole is taken advantage of. Or, more often, it’s a poorly developed theme or plugin that’s not been…
-
Airslate: Design and Automate Any Document Workflow in Minutes
Disconnected tools are one of the biggest obstacles to modern business productivity. Teams juggle multiple platforms—one for building forms, another for signatures, another for automation—only to discover they still need yet another tool to get the work done. These disconnected interactions waste time, cause errors, and delay critical decisions. When your business relies on accurate and timely documentation, every delay…
-
5 Email Mobile Trends You Need to Take Into Consideration
One of the things that we often do is pay attention to a comparison of our traffic and open rates from the same period last month or the same period last year. Checking your own metrics and seeing how well you’re performing is important – but you also have to adjust for how consumers are changing. Mobile is one of…
-
Online Businesses Need to Shift Marketing to Stay Ahead
There’s no question that the Internet has changed dramatically over the years, and that’s true for how companies market their online business as well. Any business owner needs only to look at the number of changes Google has made to its search algorithm to gain a basic understanding of how Internet marketing techniques have changed over time. Firms that do…
-
Customers Are Trying To Reach You On Social Media, Are You There?
5 out of every 6 requests made by consumers on social media to a business go unanswered. Businesses continue to make the terrible mistake of utilizing social media as a broadcast medium rather than recognizing its impact as a communication medium. Long ago, companies recognized the importance of managing inbound calls since customer satisfaction is directly attributable to retention and…
