This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
You’re Not Getting Speaking Gigs Because of Your Online Presence
During my presentation on Saturday to the National Speakers Association , I shared a presentation and supporting data for the speakers to understand why a content and social strategy were key to their own efforts in building authority and finding speaking opportunities. It's an incredible group to speak to since they provide me as...
-
Context, Vision and Sharing Stupidity
As I drive down the highway, I think it's nothing short of a miracle that I make it to work alive and (almost) on time. I think it's nothing short of a miracle because when I'm not working with very smart people, I'm reading a lot of stupid crap on Twitter and Facebook... and watching...
-
Blogs: Written by Fools to be Read by Imbeciles…
Mr. Rago, assistant editorial features editor at The Wall Street Journal, eloquently addresses the blogosphere as: The Blog Mob: Written by fools to be read by imbeciles. Joseph Rago This may be the most pretentious attack I've seen by a journalist...
-
Are Online Software Directories a Platform’s Friend or Competitor?
A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the directory site and it's true, they have earned some solid rankings in my friend's industry...
-
Check your Content Strategy with Google Search Console
Many people know of Google Search Console for site submissions and verifying robots files, sitemaps and indexing. Not enough people utilize the search statistics to get a clear strategy for their site content, though. Navigate to Statistics > Top Search Queries and you'll find a fantastic data grid: 1.webp...
-
We Hired an Attorney Today
It's not a bad thing. Every week, for more than a year, I've had a reminder from 43 things to Start a Successful Business . That's a tall order! Starting a business is one thing, making it successful is quite another. I've had quite a bit of success with the blog and I continue to get...
-
6 Game-Changing SEO Tips: How These Businesses Grew Organic Traffic to 20,000+ Monthly Visitors
In the world of search engine optimization ( SEO ), only those who have actually succeeded can shed light on what it actually takes to grow your website to tens of thousands of visitors per month. This proof of concept is the most powerful evidence of a brand’s ability to apply effective...
-
Here’s What We Did to Triple Organic Traffic
The last year has been one where we've been working tirelessly on clients... so much so that we've often ignored our own back yard. Martech Zone is a significant publication with a few thousand blog posts over ten years. We've migrated hosting, changed themes several times, modify our plugins all the time, and have had...
-
Stop Forwarding That Crap To Me
You have to love "Weird Al". He hit an amazing chord with this song... I have several friends and family that somehow believe they're duty on the Internet is to forward everything... without checking it for virii, without checking its validity on Snopes , or without wondering whether I'm too busy to view the...
-
Is Facebook Just Following AOL’s Demise?
In the evolving digital communication landscape, Facebook's current role mirrors the prominence once held by AOL in the 1990s. Both platforms have served as primary gateways to the internet, creating controlled environments that shape user experiences. This article explores the parallels between Facebook and AOL, highlighting how Facebook has become the modern...