This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Is Facebook Just Following AOL’s Demise?
In the evolving digital communication landscape, Facebook's current role mirrors the prominence once held by AOL in the 1990s. Both platforms have served as primary gateways to the internet, creating controlled environments that shape user experiences. This article explores the parallels between Facebook and AOL, highlighting how Facebook has become the modern...
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The Unmissable Channel: Your 2026 OOH Playbook for Proving Performance and Defying Digital Fatigue
The challenge for every marketing leader entering 2026 is clear: how do you secure unskippable consumer attention while navigating an increasingly expensive, privacy-restricted, and fragmented digital world? The answer is returning to the largest, most trusted canvas available — Out-of-Home (OOH) Advertising — but with a radically modern, data-driven strategy. For too long, OOH ads...
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Get offline, get unplugged, at least for a while
I first got online and got my first e-mail address in early 1995. In late '95 I launched my Web design business . Having my own company meant being online and available to my customers all the time. I was always plugged in. Even on vacation I brought my now vintage NEC laptop...
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Online Marketing: How Easy Is It To Do Business With You Online?
When's the last time you tested your website to ensure every means of contact or conversion worked seamlessly? This week, I was trying to make contact with a company I wanted to do business with. Their site had only one option, a form on their contact page. Unbeknownst to them, though...
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LinkedIn Groups for Sales Success
LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It's also a great platform to include in your content strategies. Our advice has long been for sales and marketing professionals to be where the audience is... that audience can often...
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Tuned In: Deciding New Products, Services or Features
This week I received Tuned In from Pragmatic Marketing, and it’s already proving to be one of those rare business books that’s both accessible and transformative. I’m about a third of the way through it, and it’s making me rethink how I evaluate opportunities, prioritize new features, and understand the real motivations behind customer behavior...
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The Good, The Great, and the Scary with Artificial Intelligence
When I was honorably discharged from the Navy in 1992, it was perfect timing. I went to work for the Virginian-Pilot in Norfolk, Virginia - a company that fully adopted IT Innovation as part of its core strategies. We installed fiber and removed line-of-site satellite, we hard-wired programmable-logic controllers to PCs and captured data that...
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How to Improve Google Adwords Quality Scores
Some companies invest a sum of money into Google Adwords only to find their budget gone and no business acquired. While it appears on the surface that Google Adwords is simply a bid to the top system, it's not. There are a number of factors that influence the placement of your advertisement - which in...
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Greed, Fear, and Failed Entrepreneurs
The most significant difference I've observed in all the companies I work for on success versus failure is the ability of the entrepreneur or business to execute. It frustrates me to watch friends and fellow entrepreneurs not realize their success simply because they don't execute. Fear and greed are the two things I see...
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The Expensive Problem: Why B2B Marketers Are Blind to Most of Their ROI
As businesses track every penny during uncertain economic times, marketing attribution has become a defining challenge. Nearly eight in ten B2B marketers say proving return-on-investment has grown significantly more important in the past two years, while almost nine in ten admit they struggle to measure the long-term impact of their campaigns. LinkedIn In today’s tightening...