This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Killing Me (Blog) Softly
Visitors: Down 33%Pageviews: Down 18%RSS Subscriptions: Up 5%Adsense: Down 70%Technorati Rank: Down 4%. These are some of my statistics for the last two weeks on my blog! For my regular visitors, you’ll notice I’ve not been blogging consistently – one of those cardinal rules that you should never break. Blogging is all about momentum. Once you lose momentum, there’s no…
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Content Marketing
Blogging for Business
If you weren’t at the Webtrends Engage 2010 conference, you missed an incredible business intelligence conference. Engage is unlike any other company conference I’ve been to. The objective is to provide customers and industry professionals with exposure to some of the best and brightest experts throughout the online industry. Register for next year’s Engage in San Francisco – they always…
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Marketing & Sales Videos
Video: The Art of Data Visualization
As we work with data and big data sets and customers, we find that data becomes very dangerous when misrepresented or misinterpreted. Marketers sometimes take advantage of this to twist the interpretation to the benefit of the client. This is unfortunate as it can lead to missed expectations. Looking at data can be deceiving, but visualization data can be very…
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Advertising Technology
illumin: Unify Programmatic, Social, and Email in One Ad Platform
Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it into decisions, fast. illumin illumin is a journey-based advertising platform that empowers marketers to unify their programmatic, email, and social…
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Content Marketing
WordPress Plugin: Advanced Admin Search With Title, Slug, Content, or Tag
Finding content in the WordPress admin panel can quickly become a chore, especially for sites with hundreds or thousands of posts. By default, the search box in the All Posts screen is limited in capability—it only checks post titles, and there’s no built-in way to search specifically by slug, content, or tags. If you’re a developer, editor, or content manager…
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Analytics & Testing
Social E-commerce with Moontoast
With more people depending on social networks and blogs for news and updates, the focus is on engaging customers and potential customers through social media. However, for companies, such engagement or brand building initiatives remain an exercise in futility if they do not ultimately translate to added revenues. Enter Moontoast, the first socially distributable commerce platform, allowing companies to engage…
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E-commerce and Retail
The Retailer’s Guide to SoLoMo
Social, Local, Mobile. The nickname for that is SoLoMo and it’s a strategy that’s securing a lot of growth in the industry. Social drives traffic through promotion and sharing, local drives action while users search for retailers in their region, and mobile is driving the purchase decision in and outside the retail location. Although retail conversion rates are low for…
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Marketing Infographics
A Field Guide to Navigating Social Media
This infographic from Lemonly and 9clouds providing insight into how to navigate social media is quite unique. The goal was to paint a clear picture to answer three questions that 9clouds always received – What networks should I be using? Why should I use Pinterest or Google Plus or [insert network]? What network is best for my business? The social…
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Content Marketing
The Key to Your Brand Regaining Control is Personalization
Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey, and expect to immediately find what they need. There’s nothing more frustrating than getting held up when you’re trying to take the next step. Perhaps it’s something as simple…
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Content Marketing
Are Online Software Directories a Platform’s Friend or Competitor?
A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the directory site and it’s true, they have earned some solid rankings in my friend’s industry. It seems only logical that…
