This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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MuleRun: The AI Agent Marketplace Built for Real Work, Real Creativity, and Real Results
As AI adoption accelerates across industries, most users still struggle with a fragmented landscape of tools, models, and workflows. They jump between apps for content generation, image creation, research, automation, e-commerce production, and day-to-day tasks. MuleRun answers that fragmentation with a simple promise: whatever you want to get done, there’s an agent that can run...
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Rant: The “P” Word
Great marketers enjoy talking about Return on Investment . Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn't driving too many leads and they were spending quite a bit of money on a number of external programs to drive leads into...
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You’re All The Same, Only Different
We hear it all the time, "We're different". And we often hear from marketers, "You're all the same". Last night I had the pleasure of being on a Smartups marketing panel with Jeb Banner , Gail McDaniel, Brian Phillips , and George Evans . It was such a great panel... all...
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Google Analytics: See What’s Happening on Your Site Right Now With Real-Time Reports
Google Analytics 4 real-time reporting is often treated as a curiosity rather than a strategic tool. Many marketers glance at it, see a few active users, and move on. That is a mistake. When used intentionally, GA4 real-time reports provide immediate, actionable intelligence that no historical dashboard can replicate. They allow marketers to validate assumptions...
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WordPress: Related Post Tweaking
If you're using WordPress, one of your required plugins should be the Related Post plugin. That said, I noticed that the volume of keywords that were being posted with my Daily Reads were really skewing the Related Post results. As well, I was really surprised that the Related Posts plugin only provided a...
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Are you working with Philanthropic Organizations?
Today I joined my company's charitable committee, ExactIMPACT. I don't always have the opportunity or resources to give back so I decided that I should do some charity work at the place I spend the most time at! This Thanksgiving is looking pretty bleak for charities who watch over so many in our society who...
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Zenzap: The All-In-One Chat Platform (Tasks, Calendar, Docs) Marketing Teams Will Actually Use
Marketers, agency teams, and contractors rarely struggle with a lack of ideas. What slows them down is the friction between tools, communication gaps, and the constant juggling of chats, tasks, calendars, and files. Deliverables get scattered, follow-ups get delayed, and creative energy gets consumed by operational noise. When the workload grows and the stakes rise...
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How to Correct 4 Mobile Marketing Mistakes You’re Making
On this upcoming Marketing Technology podcast , we're actually discussing the use of forms, optimization of forms, and - of course - the great folks at Formstack came up in the conversation! Pointedly, we were discussing the optimization of forms for mobile devices - a critical strategy. Chris Lucas and the...
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Gas Hosevertising?
Speedway is the place for me to gas up. For a gas station, I must admit they do that little 'extra' for the inevitable trip there. For one, I carry around my Speedway rewards card, on which I've saved up 15,000 points. I'm ashamed to admit...
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Highlights of the Social Customer Index Report
Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. While consumers are now dominating social media, businesses are getting worse at responding. According to Sprout Social - 4 out of 5 requests go unanswered! Ouch. These are highlights from the...