This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Martech Zone Tools
App: Measure Your Website’s Response Time with This Simple Metrics Tool
When a website loads slowly, it’s not always clear what’s to blame. Is it the DNS provider? The server itself? Or something in between? To help web professionals pinpoint where delays occur, I’ve published this tool on this site that measures the full lifecycle of an HTTP request, from domain resolution to content delivery. This browser-based tool uses server-side diagnostics to simulate a…
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Recession is a REQUIRED Marketing Tactic
I’m a big fan of Andy Sernovitz’s blog, Damn! I Wish I’d Thought of That! Today, though, I’m not sure I agree with Andy. Marketers: Stop sending promotions that start with in these tough times, how to market in a recession, or any other bad economy-themed promotion. I Wish Andy would have thought of this: Perform a search on Recession…
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E-commerce and Retail
Causes: Charity + Facebook = WIN!
I’m not a fan of Facebook, that probably won’t change anytime soon. Aside from the ridiculous ads that won’t go away no matter how many times I ask (see screenshot below), Facebook is a closed system – they want all activity to happen within their platform. This is constraining… and lessons should have been learned from AOL and MySpace. In…
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Content Marketing
WordPress: Publish Future Posts as Upcoming Events
We built a WordPress micro-site for Corporate Blogging for Dummies and wanted to have a section where we displayed upcoming events in the lower sidebar. The solution to do this is actually quite simple and built directly into WordPress. Within your theme, you can add a loop that only queries and displays future posts for a specific category that is…
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Content Marketing
Are Your Video Ads Being Seen?
A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It’s not all bad news… even a video ad that was partially listened to still had an impact. Google analyzed their DoubleClick, Google and YouTube advertising platforms to…
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Social Media & Influencer Marketing
Blogs Heating Up
This week was a difficult week. My job is fantastic, and my peers and my clients appreciate me. For the first time, though, I believe my blog interfered with my professional relationships. Having spoken with them at length, I don’t believe there is a concern with my employer. My leaders believe in blogging as a healthy expression. Of course, they…
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Marketing Infographics
How Businesses are Making Friends on Facebook
Sometimes we get in the weeds on our posts here at Martech so this infographic is a nice change. As an overall marketing strategy, how are businesses leveraging Facebook? This infographic does a great job of explaining how! Today’s consumer is turning to online mediums to make informed buying decisions—wanting to feel as if they are a valued consumer that…
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Content Marketing
4 Keys to Making Your Social Video Strategy a Success
We’ve shared a great infographic on the starter guide for social video, now here’s a great infographic from The Media Octopus on tips for leveraging social video for your brand. There has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the…
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Paid and Organic Search Marketing
10 Steps To Negotiating a Pay Raise… Even in a Tight Job Market
Marketing roles—and many white-collar jobs—are experiencing slowdowns in hiring and even reductions in force. While the demand for roles may be declining, your value as a professional doesn’t have to. In fact, during periods of uncertainty or constraint, companies are looking harder than ever at who their key contributors are. That makes now a critical moment to advocate for your…
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Bubbles, Reflections – now Ambient Glow!
After scrapping my old theme, the default Kubrick theme started to grow on me… it’s clean and simple. After getting quite a bit of ribbing about my last theme (very, very, very customized aka hacked Anaconda theme) breaking with WordPress 2.1, I was motivated to get a new theme up and going quickly. Perhaps the worst (or best) ribbing I…
