This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing & Sales Videos
Video: YouTube Video Revolution 2.0
I don’t know about you, but I’m starting to see a lot more advertisements on YouTube. As video becomes more affordable and impactful, it seems that every marketing strategy needs to incorporate it. Video is very unique in that it reaches virtually everyone. Not everyone reads, but everyone watches. And with YouTube installed on virtually every connected platform, there’s no…
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Content Marketing
The Anatomy of Saving and Spending
As marketers, sometimes our biggest issue is getting over the purchase-decision hump. People don’t realize it, but there is a science to that event. While this infographic focuses on the view of the purchase decision of consumers, marketers should be focused on how they can help in the process through design, packaging, messaging and engagement. Observing abandoned shopping carts and…
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Content Marketing
Social Business, the Quiet Revolution
Social media and social technologies are now an integral component of how companies do business. It has become completely intertwined and integrated in our marketing efforts. Digital marketers can’t talk about content, SEO, website optimization, PR. Customers, whether they realize it or not, now have a completely new role to play within the corporate setting. They play a fundamentally different role in…
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Bubbles, Reflections – now Ambient Glow!
After scrapping my old theme, the default Kubrick theme started to grow on me… it’s clean and simple. After getting quite a bit of ribbing about my last theme (very, very, very customized aka hacked Anaconda theme) breaking with WordPress 2.1, I was motivated to get a new theme up and going quickly. Perhaps the worst (or best) ribbing I…
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E-commerce and Retail
PitneyShip: Smarter, More Affordable Shipping for Your Online Store
E-commerce businesses of all sizes need tools that streamline shipping, reduce costs, and improve operational efficiency. Pitney Bowes, a trusted name in mailing and shipping for over a century, offers a solution that brings all this together in one platform. PitneyShip PitneyShip is a cloud-based shipping solution designed to help businesses simplify and centralize their shipping and mailing operations. Whether…
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E-commerce and Retail
Zoho Bookings: Free Up Time with AI-Powered Self-Service Appointment Scheduling
Managing appointments shouldn’t feel like a full-time job. But for service-based businesses, consultants, healthcare providers, and educators, juggling calendars, coordinating schedules, and confirming meetings often results in more friction than value. Endless emails, missed connections, and the occasional double booking can erode productivity and revenue. Zoho Bookings Zoho Bookings is an AI-powered appointment scheduling platform designed to simplify the management…
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Marketing Tools
Office Timeline: Instantly Create Timelines That Impress Clients and Executives
Project managers, consultants, and team leads are constantly under pressure to communicate project progress in ways that resonate with both technical teams and non-technical stakeholders. Long spreadsheets, clunky tools, or hastily built visuals often fall flat when presenting to executives. The result? Misalignment, confusion, and stalled progress. What you need is a tool that turns complex timelines into polished, client-ready…
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Marketing Infographics
Customers Are Trying To Reach You On Social Media, Are You There?
5 out of every 6 requests made by consumers on social media to a business go unanswered. Businesses continue to make the terrible mistake of utilizing social media as a broadcast medium rather than recognizing its impact as a communication medium. Long ago, companies recognized the importance of managing inbound calls since customer satisfaction is directly attributable to retention and…
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Content Marketing
Gas Hosevertising?
Speedway is the place for me to gas up. For a gas station, I must admit they do that little ‘extra’ for the inevitable trip to the gas station. For one, I carry around my Speedway rewards card that I’ve saved up 15,000 points on. I’m ashamed to admit that I have no clue what that means, other than every…
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Customer Data Platforms
WPForms: Build Smart, Integrated, and Powerful WordPress Forms in Minutes
Creating and managing online forms on your WordPress site can quickly become frustrating, especially when you’re juggling multiple tools, plugins, or custom code to get it right. Whether you’re collecting leads, processing payments, or running customer surveys, you need a form solution that’s both intuitive and robust. WPForms WPForms offers precisely that. Trusted by over 6 million professionals, WPForms is…
