This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
PitneyShip: Smarter, More Affordable Shipping for Your Online Store
E-commerce businesses of all sizes need tools that streamline shipping, reduce costs, and improve operational efficiency. Pitney Bowes, a trusted name in mailing and shipping for over a century, offers a solution that brings all this together in one platform. PitneyShip PitneyShip is a cloud-based shipping solution designed to help businesses simplify and centralize their shipping and mailing operations. Whether…
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Content Marketing
WordPress: Why the JSON API User Endpoint is a Risk and How to Secure Your Site
WordPress has long prioritized extensibility and openness, which is why it introduced the REST API (also referred to as the JSON API). This feature makes it easier for developers to build applications that interact with WordPress content in a standardized way, whether to fetch posts, update settings, or integrate with other platforms. However, not all of these capabilities are ideal…
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Customer Data Platforms
7 Best Companies Specializing in Software Project Rescue
When a marketing department’s current software development partner proves unable to deliver because of missed deadlines, ballooning costs, unstable integrations, or misaligned priorities, it’s crucial to act quickly and strategically. A faltering software initiative can put your budget, timeline, and data integrity at risk and erode confidence across the board. In these scenarios, it’s often best to disengage safely from…
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Marketing Infographics
How Small Businesses Use Social Media
It’s always interesting to note out other marketers are leveraging social media for their own benefit. Pagemodo has developed an infographic on How Marketers Are Using Social Media Successfully. The infographic is based on a recent survey and showcases the most common benefits of using social media. Including: How important is social media marketing for small businesses? What percentage of…
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Marketing Infographics
3 Ways Businesses Struggle with Mobile
Mobile adoption is skyrocketing but few businesses are responding. Those who are are seeing incredible results on their investment… those who are not are being left behind. The message in this infographic could not be any clearer. It’s the strategies, stupid. Even smart CIOs and well-managed enterprises are having problems as they embrace mobility. And while mobile devices and apps…
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Marketing & Sales Videos
Video: YouTube Video Revolution 2.0
I don’t know about you, but I’m starting to see a lot more advertisements on YouTube. As video becomes more affordable and impactful, it seems that every marketing strategy needs to incorporate it. Video is very unique in that it reaches virtually everyone. Not everyone reads, but everyone watches. And with YouTube installed on virtually every connected platform, there’s no…
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Content Marketing
Your Visitors Don’t Want to Learn More or Read More
Often times, marketers are so busy with getting more traffic that they don’t spend time improving the conversion percentages of the traffic they’ve already attained. This week, we were reviewing a multi-touch email program for a client of Right On Interactive. The client laid out some amazing campaigns but it suffered from low click-through rates and conversions. We noticed each…
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Analytics & Testing
StatDragon: Advanced Analytics for Vimeo
StatDragon has launched advanced analytics for Vimeo users. Until now, Vimeo users have only had access to basic analytics like loads, plays, geography and top embed locations. StatDragon’s Advanced Vimeo Analytics makes it possible to track: Viewing Behavior – Capture second-by-second engagement data and see when viewers stop watching. Social Media Impact – Track share counts on Facebook, Twitter, LinkedIn,…
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Email Marketing & Automation
The 3 Dimensions of a Balanced Email Marketing Strategy
Many marketers focus their strategy for email marketing simply on output productivity and the performance of the email. This misses some enormous dimensions that are impacting the overall success of your company to compete against an inbox that’s piled high for your subscribers’ attention. There are 3 dimensions to any analysis that is executed after an email marketing campaign: Email…
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Customer Data Platforms
WPForms: Build Smart, Integrated, and Powerful WordPress Forms in Minutes
Creating and managing online forms on your WordPress site can quickly become frustrating, especially when you’re juggling multiple tools, plugins, or custom code to get it right. Whether you’re collecting leads, processing payments, or running customer surveys, you need a form solution that’s both intuitive and robust. WPForms WPForms offers precisely that. Trusted by over 6 million professionals, WPForms is…
